Manulife Takes Home “Best of Show” From Gramercy Institute’s

Canada’s Best Creative in Financial Marketing Awards

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• Manulife Wins Best of Show

• Manulife & Invesco (Agency Deardorff) Each Win “Best of Category” Awards

• Home Trust, RBC ISHARES, BMO Financial Group Also Take Home Awards

• Nine Awards Presented on May 3rd at Omni King Edward Hotel in Toronto

 

On Friday, May 3, 2019. The Gramercy Institute awarded nine (9) “Canada’s Best Creative in Financial Marketing Awards” to serveral of Canada’s leading financial brands (and partners) across a variety of categories for creative excellence in the financial services category in Canada. A group of financial services marketing professionals met at the Omni King Edward Hotel, a landmark venue in Toronto’s Financial District to honor winners and discuss the nature of financial services creative in Canada, among other topical financial marketing issues. 

 

In addition to Manulife’s Best of Show Award, financial brands Invesco (“Turning Points”)/Agency Deardorff and Manulife (“What IF Insurance”) each received “Best of Category” awards for their entries within the “Single-Entry,” “Campaign-Entry” categories, respectively.

 

“Creative work is different in financial. Further, financial creative is different in Canada!  This award honors creative excellence in the financial category for work intended for Canadian audiences,” said Bill Wreaks, CEO & Chief Analyst at Gramercy Institute.

 

It should be noted that these “Best of” awards are truly acknowledging the “Best of the Best” as they achieved the highest point totals of all award winners, as determined by Gramercy Institute’s panel of judges.  This year, judges included: Tammy Cash, Executive VP, Head of Marketing, Horizons ETFs, Kris Davis, Senior Vice President, Media Experts, Ilana Keyes, Senior Director, Engagement and Capacity Planning, National Sales & Service, CIBC, Sophia Massari, Associate Director, Marketing & Product Development, Rogers Bank/Rogers Communications, Grace Mistry, Head of Marketing, B2B and Personal Wealth Advertising, BMO Financial Group, Tina Portillo, Director,, Marketing - Specialty Banking, Scotiabank, Elle Sharma, Sr. Product Content Specialist, Franklin Templeton Investments Corp., Chris Stamper, Senior Vice President, Metro East, TD, Cynthia Stark, VP, Global Digital, Brand & Mktg, Sun Life Financial, Mark Timm, M.A., CFA, Director, Institutional Marketing, Wealth and Asset Management Canada, Manulife

 

On behalf of this year’s Gramercy Canada’s Best Creative in Financial Marketing Judges, The Gramercy Institute is proud to announce the winners of the 2019 Gramercy Institute Canada’s Best Creative in Financial Marketing Awards.

 

CANADA'S BEST CREATIVE IN FINANCIAL MARKETING

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BEST SINGLE EXECUTIONS

Business-To-Business

INVESCO

Agency: Deardorff

"Turning Points Pivotal Conversations"

 

Business-To-Consumer

MANULIFE

"Don't Get Flossed"

 

Business-To-Intermediary

HOME TRUST

"Home Happens Here"

 

BEST CAMPAIGN EXECUTIONS

Business-To-Business

BMO

"Equity Through Education"

 

Business-To-Consumer

MANULIFE

"What IF Insurance"

 

Business-To-Intermediary

RBC ISHARES

"So This Happened"

 

BEST OF SHOW AWARDS

Best of Show-Single Execution

INVESCO

Agency: Deardorff

"Turning Points Pivotal Conversations"

 

Best of Show-Campaign Execution

MANULIFE

"What IF Insurance"

 

Best of Show

MANULIFE

"What IF Insurance"

 

Gramercy Institute’s Canada’s Best Creative in Financial Marketing Judges

Tammy Cash, Executive VP, Head of Marketing, Horizons ETFs,Kris Davis, Senior Vice President, Media Experts, Ilana Keyes, Senior Director, Engagement and Capacity Planning, National Sales & Service, CIBC, Sophia Massari, Associate Director, Marketing & Product Development, Rogers Bank/Rogers Communications,Grace Mistry, Head of Marketing, B2B and Personal Wealth Advertising, BMO Financial Group, Tina Portillo, Director, Marketing - Specialty Banking, Scotiabank, Elle Sharma, Sr. Product Content Specialist, Franklin Templeton Investments Corp., Chris Stamper, Senior Vice President, Metro East, TD, Cynthia Stark, VP, Global Digital, Brand & Mktg, Sun Life Financial, Mark Timm, M.A., CFA, Director, Institutional Marketing, Wealth and Asset Management Canada, Manulife

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About The Gramercy Institute:

Based in New York, the Gramercy Institute is a leading global think-tank for senior marketers from the world’s leading financial institutions and is the world’s largest network for senior marketers from major financial firms.  Gramercy Institute is led by Bill Wreaks, who serves as CEO & Chief Analyst.

 

Its member firms include 40 of the world’s leading financial institutions.  Its network spans a financial marketing community of over 7,000 industry professionals, worldwide.  GI hosts an annual calendar of over twenty-three conferences, summits, forums and award shows each year in leading financial hubs worldwide including Boston, Chicago, Hong Kong, London, New York, Philadelphia, San Francisco and Toronto.

 

The mission of the Gramercy Institute is “to provide insight and information to senior marketers from the world’s leading financial brand while honoring and sharing the industry’s very best practices.”

 

Founded in 2002, The Gramercy Institute also provides research, analysis and consulting to the world’s top financial, media and marketing brands. The Gramercy Institute is led by Chief Executive Officer Bill Wreaks.  Wreaks is seasoned executive with over thirty years of experience servicing the marketing needs of the world’s leading financial brands.  In addition to its Gramercy Financial Content Marketing Awards” Gramercy Institute also honors financial marketing strategic excellence through its annual “Financial Marketing Strategy Awards” program as well as its annual “Financial’s Top 12 Agencies,” “20 Most Valuable Partners in Financial Marketing,” “Canada’s Best Creative in Financial Marketing” and its annual “20 Rising Stars in Financial Marketing” program.

 

For more information about the Gramercy Institute, contact:

Samantha Wreaks (samantha.wreaks@gramercyinstitute.com), 212-752-0151.

 

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