TOP 12 AGENCIES
Gramercy Institute Awards
Financial’s Top 12 Agencies
Top Financial Agencies Honored at Ceremony in New York
NEW YORK CITY (Jan. 22, 2020)
Once again, Gramercy Institute honored its annual roster of “Financial’s Top 12 Agencies.” This group was honored at a half-day forum and award ceremony in New York City on Wednesday, January 22.
This year's roster included: Blacklight/MA, Deardorff, Imprint, Living Group, Makovsky, Markit Digital, MERGE, Ptarmigan Media, public imaging, Quigley-Simpson, Sullivan & T1 Media.
“This important award honors the best and brightest financial agencies in the world and serves as a benchmark for agency excellence and expertise to leading financial brands that seek the highest caliber agency services,” explains Bill Wreaks, CEO & Chief Analyst of The Gramercy Institute.
2020’s honorees were selected through an extensive nomination call and a rigorous review process that assessed numerous data points for each agency. “We received an impressive number of agency nominations from the financial marketing industry,” said Wreaks. “Our nominations were for agencies based in 6 different countries.” Once nominations were in, then began a rigorous evaluation process in which all nominees were asked to submit detailed agency profiles. From here, a final roster was distilled.
“This group of agencies is intentionally diverse in the scope of services they each offer,” explains Wreaks. “Financial marketing today requires many specific and highly-synchronized services. The common denominator that each of these agencies shares is that of proven excellence in financial services marketing.”
Gramercy Institute was guided by the following criteria in the ultimate selection of “Financial’s Top 12 Agencies.”
Selection criteria was based on:
An agency’s demonstrated commitment to excellence
Case example success for specific financial clients
An agency’s focus on and dedication to the financial category
An agency’s demonstrated innovation in financial services marketing
An agency’s commitment leadership in the financial services marketing industry
Our final roster’s ultimate diversity (agency specialization, structure and geographic center)
This year, The Gramercy Institute honored this elite group of agencies by hosting their teams at an award ceremony and financial marketing forum. The theme was “2020: The Year Ahead in Financial Marketing.” The Gramercy Forum & Award Ceremony took place at Thomson Reuters’ 30th Floor Auditorium in New York City on Wednesday morning January 22, 2020 (8:00AM-1:00 PM).
About Gramercy Institute:
Based in New York, Gramercy Institute was founded in 2002 by CEO & Chief Analyst, Bill Wreaks. Since that time, GI has grown to become a leading global think tank for senior marketers from the world’s best known financial institutions and is the largest network for senior marketers from major financial firms in the world. Its member firms include the world’s largest and most important financial institutions and GI encompasses a constituency of over 7,000 professionals around the world. Based in NYC, Gramercy Institute hosts forums each year in Boston Chicago, London, New York, Philadelphia, San Francisco, and Toronto.
For more information: www.gramercyinstitute.com;
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