Gramercy Institute Partners with Google
to Launch “Finance First” Video Series
Gramercy Institute and Google announce a new partnership to create a series of unique financial marketing videos to deliver insights and ideas to marketers at financial firms, agency leaders with financial clients, and the greater financial marketing industry.
We’ll release our first “Finance First'' episode in late February or early March, featuring an interview with Mike Henry, Managing Director of Google’s financial services practice. Mike will examine the concept of consumer trust in financial services today through the lens of disruption and rise of digital-first providers.
"We are excited to launch this important series,” says Mike Henry. "These are changing times and financial marketers have questions. We hope to engage the financial marketing community with meaningful content, new insights, and unique perspective on the challenges and opportunities that are shaping the future of our industry."
Each quarter the series will explore a unique theme from different vantage points. Key themes will include:
Q1: Earning Trust in the Digital Age
Q2: Engaging The Next Generation of Financial Consumers
Q3: The Future of Digital Financial Services
Q4: Toward A Higher Purpose: 2022 Outlook
Gramercy Institute CEO & Chief Analyst, Bill Wreaks, will anchor the series. “The Google-Gramercy Institute team is looking forward to shining a spotlight on the most important issues driving our financial marketing industry forward,” says Wreaks. “Each episode is designed to deliver rich and unique value to our audience.”
This new video podcast series will be made available to both Gramercy Institute’s and Google’s networks of financial marketing professionals.