WINNERS: 2014 GRAMERCY STRATEGY AWARDS 

 

BEST OF SHOW AWARDS

 

BEST OF SHOW

Pershing ("Search") 

 

BEST OF SHOW-RUNNER UP
Merrill Lynch ("One")
Sullivan

 

BEST DOMESTIC OR SINGLE COUNTRY STRATEGY AWARDS

 

BROKERAGE (DOMESTIC)
Wells Fargo Advisors ("Engagement")

 

CONSUMER LENDING
TD Bank ("Mortgage Matters")
Starcom

 

CORPORATE
Nationwide Financial
Wilde Agency

 

CREDIT CARD & PAYMENT SYSTEMS
Citi ("Predictive Analysis")

 

MISCELLANEOUS-BUSINESS-TO-BUSINESS
Pershing ("Search")

 

MISCELLANEOUS-BUSINESS-TO-CONSUMER
US Trust ("Branded Content")

 

INSURANCE (HEALTH)
United Healthcare
Wilde Agency

 

INSURANCE (LIFE & ANNUITIES)
Lincoln Financial ("Give Thanks")

 

INSURANCE (P&C)
AIG ("One AIG")
Partners+ simons

 

INVESTMENT (BUSINESS-TO-CONSUMER)
Morgan Stanley Wealth Management
Wilde Agency

 

INVESTMENT (BUSINESS-TO-INTERMEDIARY)
OppenheimerFunds ("Growth, Income, Protection") 
Havas Media, Mobext, Cake, Havas Worldwide

 

INVESTMENT (BUSINESS-TO-INTSTITUTION)
State Street Global Advisors ("SPDR ETFs")

 

INVESTMENT BANKING
Macquarie ("Blue Print")

 

RESEARCH & ANALYSIS
Russell Indexes ("Methodology Matters Campaign")
Dean Media Group

 

RETIREMENT
Lincoln Financial ("Retirement Power")

 

 

BEST GLOBAL STRATEGY AWARDS

 

BROKERAGE
Merrill Lynch ("A Transforming World")

 

CORPORATE
Duff & Phelps

 

CREDIT CARD & PAYMENT SYSTEMS
Citi Card Acquisition
Razorfish

 

INVESTMENT BANKING
BMO Capital Markets ("Metals & Mining")

 

INVESTMENT  
Aberdeen Asset Management

 

MISCELLANEOUS-BUSINESS-TO-CONSUMER
Blackrock

 

 

BEST STRATEGY-FOCUS AWARDS

 

BEST STRATEGY-AUDIENCE TARGETING EXECUTION
Columbia Management ("Helicopter")

 

BEST STRATEGY-BRANDING EXECUTION
TD Bank ("We Hear You")
Starcom

 

BEST STRATEGY-CONTENT MARKETING EXECUTION
Eaton Vance ("Income, Volatility and Taxes")
HNW

 

BEST STRATEGY-INTERNAL MARKETING EXECUTION
Merrill Lynch ("One")
Sullivan

 

BEST STRATEGY-MOBILE & TABLET EXECUTION
Interac Association / Acxsys Corporation ("Amazing Race")
Media Experts

 

BEST STRATEGY-PUBLIC RELATIONS EXECUTION
Pershing ("Re-Gen")

 

BEST STRATEGY-SEARCH MARKETING EXECUTION
Citibank ("Real-Time Local")
Yext, Inc.

 

BEST STRATEGY-SOCIAL MARKETING EXECUTION
Franklin Templeton Investments

 

BEST STRATEGY-TRADITIONAL MEDIA EXECUTION
BMO Capital Markets  ("Drive Your Ambition")