
2015 JUDGES
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Julian Aldridge, VP, Brand Evangelism and Activation, Charles Schwab
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Richard Alpert, Principal, Crimea River, Ltd.
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Mike Boush, SVP, E-Business & Chief Digital Officer, Discover Financial
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Jon Dean, Founder, Dean Media
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Mark DiMassimo, CEO & Chief Creative Officer, DiMassimo Goldstein
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Valerie Franco,Vice President, Marketing, Duff & Phelps
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Kristine Giarruso, Sr. Marketing Manager, Columbia Management
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Jon Dean, Founder, Dean Media
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Denise Karkos, CMO, TD Ameritrade
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Erin Meijer, Vice President, Marketing, BlackRock
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Tim Mickelborough, CMO, The Global Marketing Exchange
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Tom O'Regan, Chief Executive Officer, Madison Logic
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Tobi Rammo, Head of Social Media & Digital Content, NA, BMO Financial Group
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Noreen Ross, Vice President, Marketing, Goldman Sachs
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Russell Rubino, Vice President, Global Marketing, Nasdaq
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Jill Ryan, Director, Channel Marketing, Prudential Annuities
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Jim Schaberg, Managing Director, Incapital
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Cynthia Stark, Vice President, Global Digital Strategy, Sun Life Financial
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Scott W Stevens, Head of Marketing, Asset Management, EMEA, BNY Mellon
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Geoffrey Underwood, Director of Brand Marketing, EatonVance
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Andrew Wagner, Founder & CEO, Trafficbuyer Digital
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Jeffrey Wilson, SVP, Marketing, GE Capital
2015 GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS
On Thursday, June 25, Gramercy Institute held its thirteenth annual “Gramercy Institute Financial Marketing Strategy Awards” held at Le Cirque in New York City. A room packed with senior financial marketers, agency executives, media leaders and others gathered together to celebrate this year’s winners.
Two big winners were announced at the close of the forum: Franklin Square Capital Partners won “Best of Show-First Runner Up.” The very top honor (“Best of Show”) went to investment bank BMO Capital Markets for its global marketing strategy.
WINNERS: 2015 GRAMERCY FINANCIAL MARKETING STRATEGY AWARDS
BEST OF SHOW
BMO Capital Markets
("Global Metals & Mining Conference App")
BEST OF SHOW RUNNER-UP
Franklin Square Capital Partners
BEST STRATEGY: DOMESTIC & SINGLE COUNTRY
ACCOUNTING
Viteos Fund Services ("Outsourced Shadow Accounting")
BROKERAGE (Business-to-Consumer)
TD Ameritrade ("Trader Campaign")
Havas
BROKERAGE (Business-to-Business)
Stifel, Moneta Group, LPL ("Financial Advisor Personal Brand Scorecard")
ARIA Consulting LLC
CREDIT CARD & PAYMENT SYSTEMS
Citi ("Double Cash Holistic Search")
Razorfish
CURRENCY EXCHANGE
Nadex ("Binary Options Course Pack")
InvestingChannel
COMMERCIAL LENDING
Accion ("Connecting Entrepreneurs with Micro-loans")
Ready Set Rocket
CORPORATE (Business-to-Consumer)
Seed Equity ("Equity Crowdfunding")
Dean Media
CORPORATE (Business-to-Intermediary)
MFS ("MFS InvestingChannel Portrait")
InvestingChannel
CONSUMER LENDING
Ditech ("Ditech Brand Relaunch")
INVESTMENT BANKING (Business-to-Business)
BMO Capital Markets ("Capital Markets Quarterly")
INVESTMENT BANKING (Business-to-Intermediary)
Eaton Vance ("IVT: Income, Volatility and Taxes")
HNW
LIFE & ANNUITY INSURANCE
Nationwide ("Long Term Care")
Wilde Agency
MISCELLANEOUS SERVICES (Business-to-Business)
Franklin Square Capital Partners
MISCELLANEOUS SERVICES (Business-to-Consumer)
Fidelity Investments ("In the Money")
Imprint
MUTUAL FUND
JP Morgan Chase
JP Morgan Asset Management
RETIREMENT
Nationwide ("Accelerated Retention")
Wilde Agency
WEALTH MANAGEMENT
Bank of Montreal ("Social Presence")
BEST STRATEGY: GLOBAL & MULTI-COUNTRY
INVESTMENT BANKING
BMO Capital Markets ("Global Metals & Mining Conference App")
MISCELLANEOUS SERVICES (Business-to-Business)
Pershing, a BNY Mellon Co. ("Relaunch of pershing.com")
PROPERTY & CASUALTY INSURANCE (Business-to-Business)
AIG ("Property Thought Leadership Content")
PARTNERS + simons
PROPERTY & CASUALTY INSURANCE (Business-to-Intermediary)
ACE Group ("Vive La France")
Trafficbuyer Digital
WEALTH MANAGEMENT
BNY Mellon ("Global Digital Strategy-Refresh")
BEST STRATEGY: FOCUS AWARDS
MEASURED RESULTS
Citi ("Traveling to Bigger Results with Citi Cards")
CJ Affiliate by Conversant
DIRECT MARKETING
CNL Healthcare Properties ("Leveraging Longevity")
GAMIFICATION MARKETING
Allianz Global Investors ("SmartRisk")
King & Tuke
INTERNAL MARKETING
Merrill Lynch ("Wealth Allocation Framework")
Sullivan
MOBILE MARKETING
City National Bank
Kiosk
SEARCH MARKETING
Stifel, Moneta Group, LPL ("Financial Advisor Personal Brand Scorecard")
ARIA Consulting LLC
VIDEO MARKETING
Direxion Investments ("InvestingChannel iLay")
InvestingChannel