2015 JUDGES

 

  • Julian Aldridge, VP, Brand Evangelism and Activation, Charles Schwab

  • Richard Alpert, Principal, Crimea River, Ltd.

  • Mike Boush, SVP, E-Business & Chief Digital Officer, Discover Financial

  • Jon Dean, Founder, Dean Media

  • Mark DiMassimo, CEO & Chief Creative Officer, DiMassimo Goldstein

  • Valerie Franco,Vice President, Marketing, Duff & Phelps

  • Kristine Giarruso, Sr. Marketing Manager, Columbia Management

  • Jon Dean, Founder, Dean Media

  • Denise Karkos, CMO, TD Ameritrade

  • Erin Meijer, Vice President, Marketing,  BlackRock  

  • Tim Mickelborough, CMO, The Global Marketing Exchange

  • Tom O'Regan, Chief Executive Officer, Madison Logic

  • Tobi Rammo, Head of Social Media & Digital Content, NA, BMO Financial Group

  • Noreen Ross, Vice President, Marketing, Goldman Sachs

  • Russell Rubino, Vice President, Global Marketing, Nasdaq

  • Jill Ryan, Director, Channel Marketing, Prudential Annuities

  • Jim Schaberg, Managing Director, Incapital

  • Cynthia Stark, Vice President, Global Digital Strategy, Sun Life Financial

  • Scott W Stevens, Head of Marketing, Asset Management, EMEA, BNY Mellon

  • Geoffrey Underwood, Director of Brand Marketing, EatonVance

  • Andrew Wagner, Founder & CEO, Trafficbuyer Digital

  • Jeffrey Wilson, SVP, Marketing, GE Capital

 

2015 GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS

 

 On Thursday, June 25, Gramercy Institute held its thirteenth annual “Gramercy Institute Financial Marketing Strategy Awards” held at Le Cirque in New York City. A room packed with senior financial marketers, agency executives, media leaders and others gathered together to celebrate this year’s winners.

 

Two big winners were announced at the close of the forum: Franklin Square Capital Partners won “Best of Show-First Runner Up.”  The very top honor (“Best of Show”) went to investment bank BMO Capital Markets for its global marketing strategy.

 

WINNERS: 2015 GRAMERCY FINANCIAL MARKETING STRATEGY AWARDS

 

BEST OF SHOW

BMO Capital Markets

("Global Metals & Mining Conference App")

 

BEST OF SHOW RUNNER-UP

Franklin Square Capital Partners

 

BEST STRATEGY: DOMESTIC & SINGLE COUNTRY

 

ACCOUNTING
Viteos Fund Services ("Outsourced Shadow Accounting")

 

BROKERAGE (Business-to-Consumer)
TD Ameritrade ("Trader Campaign")
Havas

 

BROKERAGE (Business-to-Business)
Stifel, Moneta Group, LPL ("Financial Advisor Personal Brand Scorecard")
ARIA Consulting LLC

 

CREDIT CARD & PAYMENT SYSTEMS
Citi ("Double Cash Holistic Search")
Razorfish

 

CURRENCY EXCHANGE
Nadex ("Binary Options Course Pack")
InvestingChannel

 

COMMERCIAL LENDING
Accion ("Connecting Entrepreneurs with Micro-loans")
Ready Set Rocket

 

CORPORATE (Business-to-Consumer)
Seed Equity ("Equity Crowdfunding")
Dean Media

 

CORPORATE (Business-to-Intermediary)
MFS ("MFS InvestingChannel Portrait")
InvestingChannel

 

CONSUMER LENDING
Ditech ("Ditech Brand Relaunch")

 

INVESTMENT BANKING (Business-to-Business)
BMO Capital Markets ("Capital Markets Quarterly")

 

INVESTMENT BANKING (Business-to-Intermediary)
Eaton Vance ("IVT: Income, Volatility and Taxes")
HNW

 

LIFE & ANNUITY INSURANCE
Nationwide ("Long Term Care")
Wilde Agency

 

MISCELLANEOUS SERVICES (Business-to-Business)
Franklin Square Capital Partners

 

MISCELLANEOUS SERVICES (Business-to-Consumer)
Fidelity Investments ("In the Money")
Imprint

 

MUTUAL FUND
JP Morgan Chase
JP Morgan Asset Management

 

RETIREMENT
Nationwide ("Accelerated Retention")
Wilde Agency 

 

WEALTH MANAGEMENT

Bank of Montreal  ("Social Presence")

 

BEST STRATEGY: GLOBAL & MULTI-COUNTRY

 

INVESTMENT BANKING
BMO Capital Markets ("Global Metals & Mining Conference App")

 

MISCELLANEOUS SERVICES (Business-to-Business)
Pershing, a BNY Mellon Co. ("Relaunch of pershing.com")

 

PROPERTY & CASUALTY INSURANCE (Business-to-Business)
AIG ("Property Thought Leadership Content")
PARTNERS + simons

 

PROPERTY & CASUALTY INSURANCE (Business-to-Intermediary)
ACE Group ("Vive La France")
Trafficbuyer Digital

 

WEALTH MANAGEMENT

BNY Mellon ("Global Digital Strategy-Refresh")

 

BEST STRATEGY: FOCUS AWARDS

 

MEASURED RESULTS
Citi ("Traveling to Bigger Results with Citi Cards")
CJ Affiliate by Conversant

 

DIRECT MARKETING
CNL Healthcare Properties ("Leveraging Longevity")

 

GAMIFICATION MARKETING
Allianz Global Investors ("SmartRisk")
King & Tuke

 

INTERNAL MARKETING
Merrill Lynch ("Wealth Allocation Framework")
Sullivan

 

MOBILE MARKETING
City National Bank
Kiosk

 

SEARCH MARKETING
Stifel, Moneta Group, LPL ("Financial Advisor Personal Brand Scorecard")
ARIA Consulting LLC

 

VIDEO MARKETING

Direxion Investments ("InvestingChannel iLay")

InvestingChannel

 

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