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13th ANNUAL GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS

 

 2016 JUDGES

 

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  • Gabriel Altbach, EVP, Head of Global Strategy & Marketing, Pioneer Investments

  • David Blackburn, Head of Digital Marketing, DTCC

  • Andrew Ceccon, Executive Director, Marketing, Franklin Square Capital Partners

  • Karna Crawford, Managing Director, Head of Marketing Strategy & Digital, JPMorgan Chase & Co.

  • Hector Duarte, VP Channel Marketing, PineBridge Investments

  • Jon Ellenberg, SVP, Brand Delivery, Affluent Segment, Global Wealth & Invst. Mgmnt., Bank of America

  • Debbie Haeringer, VP, Director of Content Marketing, CIT

  • Michael Herrera, SVP, Digital Marketing, Citi

  • Wayne Hsieh, Director, Digital Marketing, Manulife Asset Management

  • Lisa Hurwich, SVP, Mktg Strategist, Global Wealth & Investment Mgmnt, Bank of America

  • Jon inerfeld, Senior Manager, Advertising & Media, Ameriprise Financial Services, Inc.

  • Amy Jackson, SVP, Content Marketing, Bank of America

  • Sarah Jackson, Brand Manager, Barclays

  • Jaime Kalfus, MD, Global Head of Brand Experience, J.P. Morgan Asset Management 

  • Laura Kane, SVP, Global Head, Media Relations & External Affairs, Marsh

  • Rick Kuwayti, Managing Director, Head of Marketing, BMO Capital Markets

  • Stephanie Lynch, Vice President, Brand & Content Strategy, Goldman Sachs

  • Katherine Walker Mason, Head, Global Sponsorships & EMEA Marketing, Global Banking & Markets, Bank of America Merrill Lynch

  • Sarah McSpiritt Senior Marketing Manager, Strategic Marketing Initiatives, Lincoln Financial

  • Beth Oporto , Managing Director, NYSE

  • Jim Sansevero, Partner, Brand Management, Lord Abbett 

  • Brian Serfass, SVP, Head of Product Management, Capital One Investing, Capital One

  • Chad K Smith, Content Syndication & Distribution, Marketing, Neuberger Berman

  • Cathleen Stahl, Global Head of Marketing, Pimco

  • Bryan Van Dyke, Managing Director & Head of Digital, Morgan Stanley

  • Jeffrey Wilson, SVP, Marketing, GE Capital

13th Annual Gramercy Institute Financial Marketing Strategy Awards

 

Gramercy Institute is pleased to announce its roster of winners for its 13th Annual Gramercy Institute Financial Marketing Strategy Awards:

 

 

BEST STRATEGY: DOMESTIC & SINGLE COUNTRY

 

Asset Management

Wisdom Tree (Wisdom Tree Fund Match)

Seeking Alpha

 

Brokerage

TD Ameritrade (Brand Campaign)

Havas Worldwide 

 

Commercial Banking

Lloyds Bank (Business Leaders)

Alpha Grid 

 

Consumer Lending

Ditech Financial (Retention Strategy)

 

Corporate

Eaton Vance (IVT)

HNW, Inc. 

 

ETF

State Street Global Advisors (ETF Alternatives)

Seeking Alpha

 

Miscellaneous (B-to-B)

Eaton Vance (NEXTSHARES)

HNW, Inc. 

 

Miscellaneous (B-to-I)

OppenheimerFunds (Pushdown)

InvestingChannel 

 

Miscellaneous (B-to-C)

BMO Financial Group (Social/Family Bank Report)

 

Insurance

Lincoln Financial Group (Real Chief Life Officer)

 

Investment Banking

Macquarie Group (Whiteboard)

 

Payment Systems

Citi (Data Driven Card)

CJ Affiliate by Conversant

 

Retail Banking

TD Canada (New to Bank)

Media Experts

 

Retirement Services

Wells Fargo Asset Management (Science of Satisfaction)

 

Wealth Management

Bank of America Merrill Lynch (AES)

Sullivan

 

 

BEST STRATEGY: GLOBAL & MULTI-COUNTRY

 

Accounting

Viteos Fund Services

 

Asset Management

Janus Capital (GPS)

 

Brokerage

OANDA (Multi-Channel)

Dean Media

 

Corporate (Tie)

Bank of America Merrill Lynch (Hunt for Yield)

 

OppenheimerFunds (Beautiful World)

Havas Media

 

Currency Exchange

American Express(Onboarding)

Sullivan

 

Insurance

AIG (New Zealand)

PARTNERS+simons

 

Investment Banking

BMO Capital Markets (Dealios)

 

Miscellaneous

Aberdeen Asset Management (Closed End Funds)

Market Realist

 

BEST STRATEGY: FOCUS AWARDS

 

Media Integration 

Charles Schwab & Co (Own Your Tomorrow)

 

Customer Experience 

Janus Capital Group (Art of WOW)

 

Channel Marketing

Bank of America Merrill Lynch (Resource Central)

 

Metrics & Optimization 

Corporate Capital Trust (Core BDC)

CNL Financial

 

Direct Mail 

Nationwide (Accelerated Retention)

Wilde Agency

 

Content Marketing-Domestic 

BNY Mellon (DC Magazine)

Deardorff Associates

 

Content Marketing-Global 

CIT Group (Middle Content)

 

Mobile/Tablet/App Marketing  

Vanguard (Quarter End Content Crisis)

Seismic

 

Web Marketing  

Bank of America Merrill Lynch (Bloomberg Dynamic Unit)

 

Video Marketing  

PowerShares (ETF Hub)

Seeking Alpha

 

BEST OF SHOW RUNNER-UP & BEST OF SHOW

 

To Be Announced At GRAMERCY FORUM: NYC on March 24

 

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