2019 JUDGES

  • Renée Baker, Chief Marketing Officer, Carillon Tower

  • David Blackburn, Head of Digital Marketing, DTCC

  • Suzanne Burton-Kirdahy, SVP, Enterprise Marketing & Environment Social Governance, Bank of America

  • Bernadette Bridy, Head of Product Marketing, FS Investments

  • Tammy Cash, EVP, Head of Marketing, Horizons ETFs 

  • Andrew Chesney, President, North America, Fundamental Media

  • Kathleen Conley, Customer Success Director, Financial Services, NewsCred

  • Dan Davenport, Executive Editor, Imprint

  • Bonnie DiJoseph, Sr. Creative Advertising Strategist, Vanguard

  • Matt Dunn, EVP & Global Head of Digital Marketing, Pimco

  • Robert Elias, Customer Experience & Performance Marketing, Chubb

  • Jon Ellenberg, SVP, Brand Mktg, UHNW, Bank of America Global Wealth Mgmnt

  • Tara Giuliano, Head of Client and Product Marketing, Nuveen

  • Kim Hanson, Head, Thought Leadership Content, B2B, BMO Capital Markets

  • Janette Jovic, VP, Head of Digital & Content, PGIM/Prudential Financial

  • Amy Leith, Head of Global Markets Mktg, Bank of America Merrill Lynch

  • Wendy Marcone, SVP, Global Marketing, Bank of America

  • David Master, Chief Marketing Officer, Janus Henderson Investors

  • Sarah McCready, SVP, Marketing, DirexionFunds

  • Grace Mistry, Dir. of Mktg, Retail Invtmts & BMO Global Asset Mgmnt-Canada, BMO Financial Group

  • Kirti Naik, Global Head of Brand & Digital Insights, Russell Investments

  • Chase Neinken, VP, Strategic Accounts, NewsCred

  • Ed Nini, SVP, Head of Investment Mktg & Strategy, OppenheimerFunds

  • Janina Peters, Manager, Business Development & Corporate Media, public imaging

  • Nancy Robles, Head of Marketing, NADEX

  • Maryanne Sheehan, Director, Marketing & Comm, RBC Global Asset Management

  • Kara Tierney, SVP, Account Director, MERGE Boston

  • Jeff Wilson, SVP, Marketing & Communication, Citizens Bank

  • Paul Zettle, Head of Product & Offer Management, T. Rowe Price

13th ANNUAL GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS

16th Annual Gramercy Institute Financial Marketing Strategy Awards

 

Gramercy Institute is pleased to announce its roster of winners for its 16th Annual Gramercy Institute Financial Marketing Strategy Awards & Forum:

BEST-OF-SHOW-TIE

Bank of America Merrill Lynch

Live Polling Ad Unit

OppenheimerFunds

Challenge Borders/Challenge Smart

BEST-OF-CATEGORY

MULTI-COUNTRY

CFA Institute

Let's Measure Up

BEST-OF-CATEGORY-TIE

SINGLE COUNTRY

Bank of America Merrill Lynch

Live Polling Ad Unit

 

OppenheimerFunds

Challenge Borders/Challenge Smart

 

BEST-OF-CATEGORY

FOCUS

BMO Financial Group

Le Lab BMO Expo Entrepreneurs

 

BEST STRATEGY: DOMESTIC & SINGLE COUNTRY

 

ASSET MANAGEMENT-TIE
Business-to-Business
Bank of America Merrill Lynch
Live Polling Ad Unit


ASSET MANAGEMENT-TIE
Business-to-Business
OppenheimerFunds
Challenge Borders/Challenge Smart


ASSET MANAGEMENT
Business-to-Consumer
PGIM Investments
Generational Challenge


ASSET MANAGEMENT
Business-to-Intermediary
DirexionFunds
PARTNER: InvestingChannel
Historical Returns Video Series


BANKING-COMMERCIAL LENDING
Citizens Bank
PARTNER: EMI Boston
Awareness & Momentum


BANKING-RETAIL SERVICES
HarborOne Bank
PARTNER: MERGE
Remarkable

BROKERAGE
TradeStation
PARTNER: DiGo
Fresh Look Experiential

 

CORPORATE
Brinker Capital
PARTNER: Seismic
Content Management


EXCHANGES
BMO Financial Group
Equity Through Education

 

FINANCIAL EDUCATION MARKETING
T. Rowe Price
PARTNER: IMPRINT
T. Rowe Price Insights

 

FINANCIAL TOOLS
Business-to-Business
BNY Mellon's Albridge
Integration Nation

 

INSURANCE
AIG
PARTNER: MERGE
AIG Talent Campaign


PERSONAL LENDING
Sallie Mae
Bridging the Dream Scholarship

 

RETIREMENT
Invesco
PARTNER: Deardorff
Shifting DC Times Magazine


WEALTH MANAGEMENT
BlackRock
PARTNERS: Mindshare, InvestingChannel
Blackrock USWA FlyGuy

 

BEST STRATEGY: MULTI-COUNTRY AWARDS

 

ASSET MANAGEMENT
Business-to-Business
RBC Global Asset Management
Sustainable Advantage


ASSET MANAGEMENT
Business-to-Consumer
Invesco
Smart Cities: Investing in the Future


ASSET MANAGEMENT
Business-to-Intermediary
Janus Henderson Investors
Invest in the Power of Disruption


BROKERAGE
BMO Global Asset Management
Better Conversations. Better Outcomes


BUSINESS-TO-BUSINESS
Refinitiv
Thomson Reuters
Refinitiv Launch


BUSINESS-TO-CONSUMER
CFA Institute
Let's Measure Up


INVESTMENT BANKING
BMO Capital Markets
BMO One Stop Shop: BMO Delivers Great Deals

 

BEST STRATEGY: FOCUS AWARDS

 

ANIMATION
Nuveen
PARTNER: MullenLowe
Investing by Example

BRANDING
BNY Mellon's Pershing
A-Game


CONTENT MARKETING
Janus Henderson Investors
Income Investing Simplified


DIRECT MARKETING
BNY Mellon
Demand for Depositary Receipts

 

MARKETING INNOVATION
JP Morgan Asset Management & FT
PARTNER: Dianomi
Driving High Quality Audiences

 
INTERNAL MARKETING
Eaton Vance
Eaton Vance Branding
 

METRICS AND OPTIMIZATION
Manulife
PARTNER: Seismic
Digital Transformation
 

PUBLIC/MEDIA RELATIONS
Boston Private
PARTNER: Vested
The Why of Wealth


SEARCH MARKETING
Carillon Tower Advisers
The Missing Piece
 

SOCIAL MEDIA
JPMorgan Asset Management
PARTNER: LinkedIn
Sales & Marketing Alignment
 

TRADITIONAL ADVERTISING
Wells Fargo Asset Management (WFAM)
WFAM Municipal Income Campaign
 

VIDEO MARKETING
BMO Financial Group
Le Lab BMO Expo Entrepreneurs