2017 JUDGES

  • Renee Baker, Chief Marketing Officer, Carillon Tower Advisers

  • David Blackburn, Head of Digital Marketing, DTCC

  • Bernadette Bridy, Vice President, Marketing, FS Investments

  • Wendy Buzzeo, Director, Digital Marketing, Metlife

  • Mark Clowes, Global Head of Advertising, AIG

  • Bonnie Cruice, Senior Creative Advertising Strategist, Vanguard

  • Marty Dauer, Chief Marketing Officer, Duff & Phelps

  • Matthew Doubleday, SVP, Marketing, Wintrust Financial

  • Robert Elias, Corporate Vice President, Digital Marketing, New York Life

  • Jason Farago, Marketing-Insurance Asset Management, Deutsche Asset Management

  • Steve Givot, SVP, Strategy & Product Management, Chicago Stock Exchange

  • Jaime Kalfus, Managing Director, Global Head of Brand Experience, JP Morgan Asset Management

  • David Landau, Head, Digital Acquisitions & Loyalty Marketing, Citi

  • Eileen Loustau, SVP, Head, Multi-Channel Banking & Segment Strategy, Bank of the West

  • Sophia Massari, Senior Manager, Credit Card Marketing & Product Dev., Rogers Communications

  • Sara McCready, SVP, Marketing, Direxion Funds

  • Ed Nini, SVP, ETF Investment Marketing, OppenheimerFunds

  • Kevin Press, AVP, Market Insights, Sun Life Financial

  • Mitch Rose, Director, Editor-in-Chief, Capital One Commercial Bank

  • Kara Segreto, VP, Marketing & Communications Strategy, NextGen, Prudential

  • Adam Snyder, Vice President, Corporate Communicatios, MUFG

  • Nicole Straub, Vice President, Marketing & Product Marketing, Discover Financial

  • Beth Taylor, Director of Campaigns and Media, Putnam Investments

  • Bridgette Thomson, Head, North American Marketing, Aviva Investors

  • Geoffrey Underwood, Director of Brand Marketing, Eaton Vance 

  • Jeffrey Wilson, VP External Marketing & Communications, Fannie Mae

  •  

13th ANNUAL GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS

2017 WINNERS: GRAMERCY FINANCIAL CONTENT MARKETING AWARDS

 

The Gramercy Institute is pleased to announce the winners of its 2017 FINANCIAL CONTENT MARKETING AWARDS.

 

BEST OF SHOW AWARD

Bank of America Merrill Lynch
“New Reality”

 

BEST OF CATEGORY-SINGLE COUNTRY AWARD

BNY Mellon
“Legacy”

 

BEST OF CATEGORY-MULTI-COUNTRY & GLOBAL AWARD

Bank of America Merrill Lynch
“New Reality”

 

BEST OF CATEGORY-BEST EXECUTION AWARD

Eaton Vance
“Advisory Blog”

 

SINGLE COUNTRY AWARDS

 

Accounting & Tax Services
TaxSlayer, LLC.
“American Tax Education”

 

Asset Management (BB)
OppenheimerFunds
“Challenge The Index”

 

Asset Management (BI)
Janus Henderson Investors
“Art of Wow”

 

Brokerage
BNY Mellon's Pershing
“DOL Fiduciary Rule”

 

Commercial Banking
Wells Fargo
Investopedia
“Next Step”

 

Consumer Lending
The Auto Club Group (AAA)
Pace Communications
“At Home”

 

Corporate Marketing
BNY Mellon
“Legacy”

Insurance/Life & Annuity (BC)
Athene
Imprint
“Discover Your More”

Insurance/Life & Annuity (BI)
Brighthouse Financial
InvestingChannel
“Selectors iBar”

Investment Banking
Morgan Stanley
“Capital Creates Change”

Personal Investing (BB)
Direxion Funds
Market Realist
“Research as a Service”

Personal Investing (BC)
Wells Fargo
“Paying America’s Bills”

Personal Investing (BI)
Online Trading Academy
DiMassimo Goldstein
“Invest in Your Why”

Miscellaneous Business-to-Business-Targeted
BNY Mellon's Pershing
“Putting Wealth in Perspective”

Miscellaneous Consumer-Targeted
Sallie Mae
“Make College Happen”

Retail Banking
RBC
“Discover & Learn”

Retirement
Brighthouse Financial
MODCo Media
“CBS-Eye on Money”

Wealth Management
Charles Schwab
“Why Not Now”

 

MULTI-COUNTRY AWARDS

 

Asset Management (BB)

Morgan Stanley

“Ideas Podcast”

 

Asset Management (BI)

Aviva Investors

“Cutting Through Uncertainty”

 

Wealth Management

BMO Bank of Montreal

“One Client-One Bank”

 

GLOBAL AWARDS

 

Asset Management (BB)
Bank of America Merrill Lynch
“New Reality”

Asset Management (BC)
Tortoise
“Quick Take Podcast”

Asset Management (BI)
J.P. Morgan Asset Management
“7 Principles”

Corporate
Thomson Reuters
RT Brand Communications
“MiFID II”

Financial Exchanges
CME Group
SmartBrief
“Commodities Insight”

Media Property
LinkedIn Marketing Solutions
Editions Financial
“Last Mile”

Miscellaneous B-B
CFA Institute
“Future State”
 

BEST EXECUTION AWARDS


Best Social Media Execution
Aberdeen Asset Management PLC
“Thinking Aloud”

Best Weblog (Blog) Execution
Eaton Vance
“Advisory Blog”

Best Targeted Email Execution
RBC Global Asset Management
“Present Value”

Best Video Execution
OppenheimerFunds
InvestingChannel
“OFI Video Hub”

Best Marketing Innovation Execution
Alerian
Market Realist
“Partner Voice”

 

Best Content Adaption Execution
SEI
Carpenter Group
“Integrated Thought Leadership”

 

Best Search Execution
VanEck
Market Realist
“Partner Insights”

Best Audience Engagement Execution
T.Rowe Price
Imprint
“Insights”

Best Integrated Media Execution
Wells Fargo Wealth & Investment Management
“Partnership with Bloomberg Media”


 

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