THE SHORT LIST: PROFILE

Financial's Top 12 Agencies

New York

Year Agency Founded: 1996

An Independent Agency

 

AGENCY LEADERSHIP

Chief Executive Officer Mark DiMassimo

Mark@digobrands.com

President Lee Goldstein

Lee@digobrands.com

646.507.5804

 

SERVICES PROVIDED

Animation, Branding, Business-to-Business, Business-to-Consumer, Content Services, Creative, Design, Digital Marketing, Direct Mail, Direct Response, Event Marketing, Film/Video Production, Media Buying , Media Planning, Public Relations, SEO, Strategy

 

AGENCY DATA

Full time employees: 64

Part time employees: 9

65% financial clients by billing

55% financial clients by roster

Current financial/insurance clients: Affinity Federal Credit Union, Ally, First Key Homes, Mazars, TradeStation, Sallie Mae, Starr, Online Trading Academy, PrimeRates, Jackson Hewitt

Financial/insurance client(s) within the past three years: Ally, FirstKey Homes, Mazars, SallieMae, Starr, Prime Rates, Jackson Hewitt

AGENCY VALUE PROPOSITION

We use behavior change marketing to drive growth in financial brands and businesses that change lives for the better. By helping our clients escape the false choice between selling and brand building, we lower the cost of acquiring customers and revenue while simultaneously launching, relaunching or refreshing the brand.

 

ABOUT THIS AGENCY

An Inc. fastest-growing private company for each of the past four years, DiMassimo Goldstein has proven its philosophy with client and business results. Known for dramatic and sustained turnarounds (Jackson Hewitt, Sallie Mae, Weight Watchers) and consistent outperformance for challenger brands with tighter budgets (TradeStation, Online Trading Academy) the agency practices “behavior change marketing.” Founded on the belief that overcommunicated, choice-choked consumers (and business decision makers) are only convinced by what they do and only do what gets through, agency chief Mark DiMassimo says that emotion must lead to motion, and motion to emotion. The agency approaches financial services from a creative perspective, bringing a human element to the category by tapping into the emotional white space that they can own and grow. The industry has definitely taken notice. DiMassimo Goldstein continued its winning streak this year, adding Starr, Ally and FirstKey  Homes, among others, to its roster of financial services clients.

 

AGENCY INNOVATION IN FINANCIAL MARKETING

Financial decision makers are human, emotional and respond impulsively as well as thoughtfully. Today, this is not a controversial statement. While many have contributed to this change of perspective, DiMassimo Goldstein has been particularly effective in making the argument stick. With deep roots in data, digital and brand planning, the agency has been uniquely successful in proving their point with surprisingly effective integrated campaigns for challenger and turnaround brands. From online banking to electronic trading to robo-investing, the agency has played a part in nearly every financial services innovation of the past two decades. DiMassimo Goldstein has a dramatic effect on the success of their clients. This year, publicly listed clients have reported dramatic turnarounds and come-from-behind category leadership. For Jackson Hewitt, the agency created an entirely new sales season, helping them win share before the competition knew what hit them and stopping TurboTax sales growth in its tracks.

 

AGENCY PRESS/ARTICLES

Jackson Hewitt outperforms competitors 

Sallie Mae changes perceptions externally and internally

 

AWARDS & HONORS

  • 20 Most Valuable Partners in Financial Marketing

  • 20 Rising Stars in Financial Marketing

  • FCS Portfolio Award - Platinum, Best in Category for TradeStation

  • Inc. Magazine Fastest Growing Private Companies in America 2014, 2015, 2016 and 2017

  • 2014 Advertising Age Small Agency of the Year (Gold, Northeast)

  • 2017 SmartCEO Future 50 Award

  • 2016 SmartCEO New York Corporate Culture Awards

 

AGENCY CONTACT INFO

DiMassimo Goldstein

220 East 23rd Street Suite 2 New York, New York 10010

www.Digobrands.com

646.507.5804

lee@digobrands.com

gramercy, institute, gramercy institute,gramercy, institute, gramercy institute,GRAMERCY INSTITUTE, FINANCIAL MARKETING, 20 RISING STARS