THE SHORT LIST: PROFILE
public imaging GmbH
Year Agency Founded: 1996
An Independent Agency
Co-Chief Executive Officers
Arne Pflugrad / Peter Ehlers
Business Development Director
+49 (0) 40 4019 99-151
Animation, Branding, Business-to-Business, Business-to-Consumer, Campaigning, Content Services, Corporate Media, Creative, Data Journalism/Analysis, Design, Digital Marketing, Direct Mail, Direct Response, Event Marketing, Film/Video Production, Media Buying, Media Planning, Public Relations, SEO, Social Media and Strategy
Full time employees: 20
Part time employees: 10
95% Financial clients by billing
95% financial clients by roster
Current financial/insurance clients: BlackRock, iShares by BlackRock, Vanguard, HSBC, Fidelity, AllianceBernstein (AB), Schroders, Amundi, Robeco, UBS, StandardLife, T. Rowe Price
Financial/insurance clients within the past three years: BNY Mellon, Berenberg, MunichRe, AXA, Pictet, MoneYou
AGENCY INNOVATION IN FINANCIAL MARKETING
Besides classical online/offline 360°-PR services we work data driven. Lately we again did pioneer work by creating our own dashboards. They show us, which stories, products and assets investors (approx. 45.000 contacts, 95% of the Germanspeaking industry) are preferring. We observe the markets – every minute, every movement. That way our 20 consultants are able to guide clients on topics, trends and audiences. Our database (CRM) is the backbone in which we cluster and target investors as well as media. All content that we publish within our own editorial office of senior financial editors and our leading B2B media outlets gives us a detailed dayby-day scan of global markets. With this we innovated the way of financial consulting.
In 2018 we additionally founded our own IT outlet “SoS – Science of Seconds”, enhancing our solutions from Robo Advice and Crypto to innovative online services. Beth Saint, Head of Communications (Schroders) says about our work: "public imaging shows the future of communications."
AWARDS & HONORS
Winner of Schroders International PR Agency Excellence Award
2018 Gramercy Institute Financial's Top 12 Agencies
AGENCY VALUE PROPOSITION
Due to long-lasting proximity to financial clients, media, investors and markets, we are always a step ahead. We tell the right story –we tell the story right. Based on our own market-leading media outlets and the widest data base in financial business in central Europe, we know the needs and goals of clients and their target groups into deep – we build relevance, we create reach, we set topics. And we guarantee solutions.
ABOUT THIS AGENCY
public imaging is a leading force in financial PR with more than 20 years experience of strategic and operative advice in data driven PR, content marketing, film, corporate and social media as well as influencer communication. We are incubator of the “Edelstoff Media Group – DNA: Data, News and Analytics“ – consisting of 2 agencies (event/PR) and 3 publishers (www.DASINVESTMENT.com, www.private-bankingmagazin.de, www.multiasset.com). With our data base (CRM) and international partners, we have access to deep market insights and investor/media preferences. We implement tailor-made 360°-strategies to clients – the who is who of the financial industry, e.g. Vanguard, HSBC, AllianceBernstein, Schroders, BMO or UBS. A lot of our clients mastered their market entry with us. We work with our clients on average over ten years. And we strongly believe that communication with a clear focus on markets, audiences and players leverages the positioning and competitiveness, which leads to sustainable growth and economic success in core businesses.
AGENCY CASE STUDIES
For Vanguard, we successfully covered the German market entry 2017. Together with the customers global experts, we worked communication goals out in workshops and defined a detailed roadmap for the upcoming years. We have used all means of temporary communication as well as our ETF/index analysis. Before entering the market, we organized numerous exclusive background meetings with the largest German financial media, e.g. Handelsblatt, Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung and Börsen-Zeitung – and at the cross-listing the media resonance summed-up to over a 100 clippings and a media equivalence value of over 200.000 EUR. 2018 various innovative projects such as online-columns and blog are ready to be implemented – according to the brand value and size of the leading global player.
For Schroders, we have been the lead agency for German markets since 2014. In addition to broad financial communication via press releases, background discussions, roadshows, interview mediation and market commentaries (summing up to over 3.000 clippings 2017), we implemented an exclusive content marketing campaign for Schroders. On leading financial portals www.multiasset.com and www.DASINVESTMENT.com, we run two microsites for Schroders. This includes edited articles, interviews and the unique video format "60 seconds". In addition Schroders European Headquarters in London are about to integrate our unique topic reportings into daily corporate communication business.