13th ANNUAL GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS
GRAMERCY INSTITUTE'S 2023
ASSET MANAGEMENT MARKETING AWARD WINNERS' ROSTER
On behalf of this year’s Gramercy Institute Asset Management Marketing Award Judges
(see roster below), The Gramercy Institute is proud to announce the winners of the
2023 Gramercy Institute Asset Management Marketing Awards.
Gramercy Institute has always held that asset management is a distinct area within financial services. Therefore its marketing is unique. With this in mind, Gramercy Institute, once again, invited the world's leading asset management firms and their partners to enter their very best marketing work in this important marketing award program.
This program evaluated asset management marketing work according to creative excellence, content marketing, media strategy, media strategy, marketing strategy, experiential marketing and other benchmarks of asset management marketing success.
The award ceremony took place in Boston on Thursday, December 7, 2023 at
Gramercy Institute's Financial Marketer's Forum: Boston at the Harvard Club of Boston.
SINGLE COUNTRY
Creative Campaign (BB)
Advisors Asset Management
AGENCY: Leibowitz
“Reaching Advisors Where They Live”
Creative Campaign (BC)
VanEck
“Enter the Ether”
Creative Campaign (BI) TIE
BNY Mellon Investment Management
AGENCY: Editions Financial
“Value Uncovered."
Creative Campaign (BI) TIE
Allspring Global Investments
“Remi Launch Campaign”
Creative Campaign-Multi-Target (BI & BB)
Thornburg Investment Management
AGENCY: Imprint
“Thornburg Summit Fund Campaign”
Creative Campaign-Multi-Target (BI & BC)
Amundi US
AGENCY: Carpenter Group
“Pioneer Fund 95th Anniversary Celebration”
Creative Single (BC)
Global X ETFs
PARTNER: WSJ Barron’s Group
“Charting Disruption”
Creative Single (BI)
Janus Henderson Investors
“North America Brand Campaign”
Content Marketing (BB)
Invesco
“Portfolio Playbook”
Content Marketing (BC)
Lonsdale, Nozari & Andrews Private Wealth of RBC Dominion Securities
In-house agency: Digital Branding, RBC Wealth Management Canada
"Lonsdale, Nozari & Andrews
Private Wealth Website"
Content Marketing (BI)
Columbia Threadneedle Investments
“Cash on the Sidelines”
Content Marketing Multi-Target (BI & BB)
BlueBay Fixed Income
RBC Global Asset Management (U.S.) Inc.
“The Weekly Fix Campaign”
Experiential Marketing (BC)
Vanguard UK
AGENCY: AML Group
“Vanguard Tough Mudder”
Experiential Marketing (BI)
Northern Trust Asset Management
Northern Trust Corporation
“Investival”
Marketing Strategy (BB)
FS Investments
"FS Multi-Strategy Alternatives
Fund Launch"
Category Abbreviation Legend
BB=Business-to-Business
BC=Business-to-Consumer
BI=Business-to-Intermediary
B-Inst=Business-to-Institutional Investor
Marketing Strategy (BC)
Arbor Realty Trust
AGENCY: Ptarmigan Media
“Real Estate High Net-worth Investors”
Marketing Strategy (BI)
State Street Global Advisors
AGENCY: EMI Strategic Marketing
“Social Media Strategic Optimization”
Marketing Strategy-Multi-Target (BI & BB)
AllianceBernstein (AB)
AGENCY: Living Group
“AB ETFs. On Active Duty”
Media Strategy
Schroders
AGENCY: Prosek Partners
“Active Ownership-Paid Media Campaign”
MULTI-COUNTRY
Content Marketing (BB)
KPMG Global Asset Management
KPMG International
“Asset Resiliency Through a Changing Landscape”
Content Marketing (BI)
Morgan Stanley Investment Management (MSIM)
“Climate Investing Reinvented”
Content Marketing (B-Inst)
Nuveen
“EQuilibrium: Global Institutional
Investor Survey”
Marketing Strategy
Capital Group
AGENCY: Ptarmigan Media
“Capital Group Global Thought Leadership Campaign”
Media Strategy
Wellington Management
AGENCY: Prosek Partners
“Invest in Unique
Perspectives-Paid Media Campaign"
2023 JUDGES
Pat Allen, Executive Vice President, Digital, Lowe Group Financial Communications
Doug Amacher, Managing Director, BDT & MSD Partners
Jill Jacobs Baar, Executive Director, ETF Product Mktg Manager, J.P. Morgan Asset Management
Jim Binder, Senior Communications Consultant, Brandex Financial
Shannon Crowley, MD, Head of Marketing, GCM Grosvenor
Sarah Haase, Director of Partnerships, ETFguide
Peter Hatfield, Investment Writer, Wentworth Financial Communications
Peter Hillsman, SVP, Senior Client Advisory & Services Specialist, City National Bank
Ann Kane, Partner, T1 Media
Julie McCoy, Industry Marketing Manager, Financial Services, TELUS International
Michelle Malcolm, Sr. Director, Enterprise Strategic Account Marketing, Morningstar
Sarah McNabb, Chief Marketing Officer, GigaStar
Susan Mellon, Director of Marketing, RiverNorth Capital Management
Jim Misener, Chief Executive Officer, 50,000feet
Bella Oung, Head of Digital Marketing, Innovator ETFs
David Partain, Head, Brand Activation & Administration, Northern Trust
Marianne Rivera, Publisher, Wealthmanagement.com
John Spence, Director, Marketing & Content Strategy, Wentworth Financial Communications
Graham Thomas, Director, Relationship Management & Strategic Partnerships, WealthManagement.com
Randy Wostratzky, Director, Wealth Markets & Retirement Research & Consulting,
Marketing, Spectrem Group