13th ANNUAL GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS
GRAMERCY INSTITUTE IS PLEASED TO ANNOUNCE WINNERS FOR ITS 2021
BANKING & CREDIT UNION MARKETING AWARDS
CONTENT MARKETING
Citizens Commercial Banking
AGENCY: EMI Strategic Marketing
“Citizens Commercial Banking M&A Outlook Microsite”
CREATIVE EXECUTION
UMe Credit Union
AGENCY: Adrenaline
“UMe Dancing Emu Social Campaign”
DEMAND BASED MARKETING
Barclays
“The Flip Side Podcast: Navigating the Virus Economy Miniseries”
EXPERIENTIAL MARKETING
SECU, Inc.
“Kindness Campaign”
MARKETING STRATEGY
BBVA
AGENCY: 50,000 Feet
“BBVA USA Commercial Payments
Brand Marketing Platform”
MOBILE MARKETING
Santander Bank
AGENCY: EMI Strategic Marketing
“Santander Business First 3.0 Redesign”
PUBLIC RELATIONS
On-Point Community Credit Union
“Helping Oregonians Manage Financially Through COVID-19”
WEBINAR MARKETING
M&T Bank
AGENCY: Imprint
“Covid-19 Webinars”
WEBSITE MARKETING
Wells Fargo
AGENCY: Imprint
“Small Business Resources”
This award program exclusively evaluated banking and credit union marketing work according to content marketing, creative excellence, marketing strategy, experiential marketing, public relations and other benchmarks of bank and credit union marketing success.
JOIN US
Please join us at the "3 West Club" in NYC (8:00 AM to 12:30 PM / breakfast will be served) at our next Gramercy Forum on October 28, 2021 as we honor our winners and announce the “Best of Show Award” winner.
Tickets and Branded Table opportunities are currently available for winning teams,
clients and colleagues.
Tickets
$395 per ticket
Branded Tables (seats 10)
$3495 per table
GRAMERCY INSTITUTE'S FINANCIAL MARKETER’S
FORUM & AWARD PRESENTATION
CONTENT, CONTENT, CONTENT! FINANCIAL SERVICES MARKETING IN 2021
8:00 BREAKFAST IS SERVED
8:30 OPENING REMARKS: Welcome Back. Now What?
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Bill Wreaks, CEO & Chief Analyst, Gramercy Institute
8:45 RESEARCH PRESENTATION: Content Marketing: Best Practices in Financial Services
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Presented by Gramercy Institute
9:00. PANEL: Financial Content Marketing's Most Effective Distribution Strategies
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Kim Hughes, VP, Strategic Marketing Communications, Mutual of America Financial Group
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Rachel Tuffney, EVP, US Operations, Dianomi
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Anthony Vitalone, Head of Global Digital & Marketing Operations, Van Eck Associates Corporation
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Stephanie Waters, Director, Account Based Marketing, London Stock Exchange Group (LSEG)
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Catherine Weigel, VP, Content, Proshares
9:40 PRESENTATION: A New Content World
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Bob Verrico, Founder & Executive Chairman, InvestingChannel
10:00 AWARD PRESENTATION: Gramercy Institute 2021 Banking & Credit Union Marketing Awards
10:20 BREAK: Coffee, Refreshments & Conversation
10:50 PANEL: Metrics of Success in Financial Content Marketing
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Theo Casey, Managing Director, Marketcolor
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Leslie Checkman, VP, Director of Retail Marketing, MFS Investment Management
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Mike Goldberg, Global Director, Content Marketing, CFA Institute
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Kim Hanson, Managing Director, Head, Thought Leadership Content, BMO Financial Group
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Cindy Lindenbaum, VP Audience Experience & Loyalty Marketing, Morgan Stanley
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Stephanie Linker, Head, Retirement Marketing, BlackRock
11:30 PANEL: The Message Matters: Crafting The Right Content in Financial
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Jason Farago, Global Head, Insurance Asset Management Marketing & Communications, DWS Group
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Kevin Hearn, Director of Strategy, Editions Financial
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Joan Khoury, Managing Director & Chief Marketing Officer, Oppenheimer & Co.
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Mitch Rose, VP, Digital Strategy-Content, JP Morgan
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Matt Slivinski, Director, Marketing & Brand, Barclays Investment Bank
12:10 AWARD PRESENTATION: Gramercy Institute 2021 Financial Content Marketing Awards
12:30 CLOSING REMARKS
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Bill Wreaks, CEO & Chief Analyst, Gramercy Institute
BANKING & CREDIT UNION MARKETING AWARDS JUDGES
• Gordon Abel, Chief Marketing Officer, Dynasty Financial Partners
• Daniel Alloca, Global Head, Brand & Demand Generation, TIAA
• Christine Bacon, SVP, Head of Marketing, Northern Trust Corporation
• Isabella Conenna, SVP Brand Management & Executive Creative Director, Bessemer Trust
• Bonnie DiJoseph, Senior Manager, Head, Retail Content Strategy, Vanguard
• Jon Ellenberg, SVP, Brand Delivery, Bank of America Global Wealth & Investment Marketing
• TJ Givens, Commercial Banking Marketing Manager, M&T Bank
• Jacqueline Kearns, Chief Brand Officer, Affinity Federal Credit Union
• Tom McEntee, Chief Marketing Officer, NBT Bancorp
• Mitch Rose, Vice President, Digital Strategy—Content, JP Morgan
• Caulleen Worrell, Vice President, Compliance & Marketing Strategy, Morgan Stanley
• Elizabeth Zeller Montgomery, Director, Marketing Communications, FTSE Russell
