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Content Production in a Cookie-less World

With the iOS 15 update’s privacy-related measures that give consumers greater power to reject cookies and Google’s announcement that it will end its support of third-party cookies in 2023, marketers are losing access to data that enable them to target consumers. In this context, financial services marketers need to produce captivating and relevant content that inspires and motivates consumers to opt into first-party cookies.  

 

This webinar provides insight into the future of content production in a cookie-less world, helping companies adapt and generate content that earns consumers’ trust and loyalty.  

Carolyn Caserta

Carolyn Caserta, Senior Director of Creative for Tag, draws insight from more than 28 years of experience working with high-profile clients and brands across numerous sectors, including Financial Services.

 

She believes that the competitive edge will go to those who respond to the loss of third-party cookies with innovation in visual and verbal storytelling. 

Andy O'Rourke

As Chief Marketing Officer at Direxion, Andy leads all marketing efforts focusing on building brand and product awareness within the investment advisor and active trader communities.


Prior to joining Direxion, he was the Director of Distribution Marketing for MassMutual Financial Group's Retirement Services division. Andy has also been employed by State Street Bank, Fidelity Investments, and Emplanet Retirement Services

Please Join Us…

 

As a valued friend of the Gramercy Institute, it is our pleasure to invite you and your team to attend this highly-relevant live webinar discussion as our guest. 

 

Please feel free to register here and to forward this page link to others on your marketing team (at your own firm). 

 

If you have any questions: 

samantha.wreaks@gramercyinstitute.com