

GRAMERCY FINANCIAL MARKETERS’
FORUM: LONDON
Financial Marketing 2026:
Managing Change in a Changing World
Please join The Gramercy Institute along with London’s financial marketing community as we convene to focus on the most important issues driving the financial services marketing industry forward in 2026–and beyond.
AGENDA
8:30 COFFEE, CONVERSATION & LIGHT BREAKFAST
9:00 OPENING REMARKS
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Bill Wreaks, Chief Analyst, Gramercy Institute
9:15 PRESENTATION: European ETF & Market Trends and Why They Matter to Financial Marketers
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Jose Garcia Zarate, Senior Principal, Manager Research, EMEA
9:35 PANEL: Keeping The Course: Staying On-Brand & On-Strategy in a Fast Changing World
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Vanessa Bowen, UK Marketing, Orbis Investments
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Silvia Pentassuglia, Executive Director, Head of Global Channel Marketing, UBS Asset Management
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Greg Hobden, Chief Client Officer, Living Group
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Carmen Quinn, Senior Associate, Copylab
10:10 PRESENTATION
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Oli Knight, Director of Innovation, Fundamental Group
10:30 BREAK: Coffee, Conversation & Refreshments
10:50 Panel: Innovation in Financial Marketing: The Benefits & The Risks
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lan Henderson, Founder & CEO, AML Group
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Kajsa Lucas, Director, Head of Channel Marketing, Federated Hermes Limited
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Ryan Sheppard, Co-Founder, Vivace Content
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George Withers, Account Director, Fundamental Media
11:25 PRESENTATION: Case Study on Financial Marketing Excellence
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Nicola Harley, Head of Global Content Strategy & Platforms, Morningstar
11:45 BREAK: Coffee, Conversation & Refreshments
12:00 Panel: AI in Financial Marketing: What It Means to Effectiveness, Efficiency & The Team
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Eamonn Conway, Managing Director, Fiducial Communications Ltd
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Hazel Pitchers, IFM Investors
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Darren Plimmer, Managing Director, Alphix Solutions
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Kate Snelling, Advertising & Social Media Manager, Sharegain
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Duncan Walters, Founder, Pentire Communications
12:35 RESEARCH REPORT: Trends in Content Marketing in Financial Services
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Bill Wreaks, Chief Analyst, Gramercy Institute
12:55 CLOSING REMARKS
1:00 FORUM CLOSES: Sandwiches, Conversation & Refreshments
REGISTER TO ATTEND
Event Date: Thursday, 23 October, 2025 (8:30AM-1:30PM)
Includes light breakfast, break, lunch sandwiches & moderated program.
Location: Morningstar
1 Oliver's Yard, City Road, London EC1Y 1HQ, UK
