Gramercy Quarterly Reports:
Social Intelligence for Financial Marketers
The Five Considerations that Financial Marketers Need to Know When Planning for 2017
Gramercy Institute partners with social insight company TrueVoice on a quarterly basis to produce a series of special “Gramercy Quarterly Reports.” Each report drills deep to provides insights into various contemporary topics in financial services marketing today. What is unique about the TrueVoice research methodology is that each report is not based on projection or extrapolation. Rather, each Gramercy Quarterly Report is based on the “true voice” derived from the world’s social sphere. Each Gramercy Quarterly Report distills valuable insights from over 30 million comments, opinions, threads and posts and--after scrubbing out commercial messages--arrives at one true voice regarding these important financial services marketing-related topics.
Gramercy Institute provides a subscription to these reports as a benefit to its membership, which is exclusively comprised of the world’s leading financial firms. Additionally, Gramercy Institute makes certain reports available to GI’s entire global network of financial marketers, agencies, media companies and service providers.
Enjoy and benefit from downloading our most recent report, “The Five Considerations that Financial Marketers Need to Know When Planning for 2017