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RBC Royal Bank Takes Home “Best of Show”

From Gramercy Institute’s Financial Content Marketing Awards

  • RBC Royal Bank, Bank of America Merrill Lynch & Barclays Each Win “Best of Category” Awards.

  • 42 Content Marketing Awards Presented to Financial’s Leading Brands

On Thursday, September 27, 2018.  The Gramercy Institute awarded 42 “Gramercy Financial Content Marketing  Awards” to the world’s leading financial brands (and partners) across a variety of categories for excellence in content marketing in the financial services category. Over 130 financial services marketing professionals met at the Down Town Association, a landmark venue in New York City’s Wall Street area. 


In addition, three financial brands;  RBC Royal Bank (“Kidsplanations”), Bank of America Merrill Lynch (“Future Mobility”), and Barclays (“Client Case Studies”) each received “Best of Category” awards for their entries within the “Single-Country,” “Multi-Country” and “Best Execution” categories, respectively.


The biggest winner of the day was Toronto-based RBC Royal Bank.  This team of marketers flew back to Toronto with Gramercy Institute’s “Best of Show” award for its “Kidsplanations” entry. Out of all briefs entered, this entry received the highest score average from Gramercy Institute’s panel of judges.


“Content marketing has existed since the first written word,” explains Bill Wreaks, CEO of Gramercy Institute.  “But today, this form of marketing is emerging as one of the most prevalent, practical and authentic means for financial brands to express their value while building meaningful relationships with key audiences.”


It should be noted that these “Best of” awards are truly acknowledging the “Best of the Best” as they achieved the highest point totals of all award winners, as determined by Gramercy Institute’s panel of judges.  This year, judges included: 


Diana Awed, Retirement Plan Services, VP, Head of Marketing & CX, T. Rowe Price, Terry Badger, Director, Investment Content, USAA Asset Management, Bonnie Cruice, Senior Creative Advertising Strategist, Vanguard, Aniko DeLaney, Global Head of Corporate Marketing, Managing Director, BNY Mellon, Mark DiMassimo, Chief, DiMassimo Goldstein, Hector Duarte, VP, Marketing, PineBridge Investments, Jason Farago, Marketing-Insurance Asset Management, DWS, Andrew Goldman, Senior Director, B2B Content Marketing, TIAA, Elizabeth Hare, President, Private Banking, Center for Women & Wealth, Brown Brothers Harriman & Co., Chris Hill, Global Head of Content, Aberdeen Standard Investments, Susan Hilt-Lagos, Head, Content Marketing, Editorial & Cross Strategies, Wealth & Inv. Mgmnt, Wells Fargo, Adam Laird, Head of ETF Strategy, Northern Europe, Lyxor ETF, Amy W. Leith, SVP, Head of Global Markets Marketing, Bank of America Merrill Lynch, Jennifer Lindauer,  SVP, Director, US Advertising & Marketing, Global Consumer Marketing, Citi, Donna Macfarland, Accelerate Strategies, David Master, Co-Head, Global Marketing-US, Janus Henderson Investors, Bob Mirales, SVP, Content Marketing, Bank of America, Ed Nini, SVP, Head of ETF Investment Marketing, OppenheimerFunds, Beth Oporto, Managing Director, New York Stock Exchange, Ralph Piscitelli, Financial Communications Expert, Mitch Rose, Editor-in-Chief, The Content Studio, Capital One Commercial Banking, Lou Rubin, President, OutGrowth Marketing, Amy Sitnick, Vice President, Content Marketing, Investments, PNC, Rich Smith, Founder, Marketantics, Adam Snyder, Vice President, Corporate Communications, MUFG, Beth Taylor, Director, Marketing, Putnam Investments, Anthony Vitalone, Head of Global Digital Marketing, VanEck, Cindy Volker, Sr. Director, Product & Mktg Comms, Broadridge Financial.


On behalf of this year’s Gramercy Strategy Judges (see roster below), The Gramercy Institute is proud to announce the winners of the 2018 Gramercy Institute Financial Marketing Strategy Awards.




Asset Management (BB)

Guggenheim Investments

Partner: Seismic

Velocity Acceleration


Asset Management (BC)

Janus Henderson Investors

Global Dividend Index


Asset Management (BI)

FS Investments

Own or Loan


Brokerage (BC)

TD Ameritrade

Partner: Markit Digital

Dynamic Video


Brokerage (BB)


Partner: DiMassimo Goldstein

Fresh Look Experiential


Commercial Lending

Capital One Commercial Bank



Consumer Lending (Mortgage, Home Equity, Auto)

Mr. Cooper

Mr. Cooper Blog


Credit Card & Payment Systems


Partner: NewsCred

Life and Money


Currency Exchange

Bank of America Merrill Lynch

Partner: SmartBrief, Inc.


Insurance (Life & Annuities)

Brighthouse Financial

Partner: MODCo, InvestingChannel



​Insurance (P&C)


Partner: MERGE Boston

Journey Travel


Miscellaneous Financial Products & Services (BB)

Wells Fargo & Company

Tech Vertical


Miscellaneous Financial Products & Services (BC)

RBC Royal Bank



​Miscellaneous Financial Products & Services (BI)

Northern Trust - FlexShares

Advisor Wellness


Personal Investing

T. Rowe Price



Retirement Services (BB)

Global Atlantic Financial Group

Partner: dianomi

Downturn Defense


Retirement Services (BC)

Brighthouse Financial

Partner: MODCo Media

The Brightout


Retirement Services (BI)


Partner: Deardorff

Defining Times


Wealth Management (BB)

BNY Mellon's Pershing

Senior Clients


Wealth Management (BC)

Charles Schwab

Partner: UM San Francisco

Charles Schwab & The New Yorker


Wealth Management (BI)

Morgan Stanley

Tech Expo





Asset Management (BB)

Newton Investment Management

Partner: Marketcolor

Real Returns in 3D


Asset Management (BC)

Janus Henderson Investors

Steps to Investing


Asset Management (BI)

BNY Mellon-Corporate Trust and Alternative Investment Services

Race for Assets 


Accounting & Consulting


Partner: Vested

360-Degree Approach





Wisdom of the Crowd


Investment Banking

Bank of America Merrill Lynch

Future Mobility



Thomson Reuters

Partner: Financial Times

Risk Business


Miscellaneous Financial Products & Services (BB)

BNY Mellon’s Pershing

HNW Thought Leadership


Miscellaneous Financial Products & Services (BC)

Financial Times

Partner: Dianomi

New Subscribers


Miscellaneous Financial Products & Services (BI)

Aviva Investors

AIQ Programme


Risk & Compliance

Thomson Reuters

Virtual Summit


Wealth Management

CFA Institute

Next Gen of Trust





Digital Video (TIE)


Partner: IHS Markit

Dynamic Videos


TD Ameritrade


Getting to Know Options


Direct Mail

Wells Fargo Private Bank

Wells Fargo & Company



Email Marketing

BMO Harris Bank

BMO Financial Group

State Monitor


Measurement & Optimization


Client Case Studies


Newsletter Marketing

Wells Fargo

Cyber Security Awareness


Print & Collateral


Partner: Deardorff 

Shifting DC Times


Proprietary Website Marketing

Janus Henderson Investors

Succession Challenge


Search Marketing


Challenge the Index


Social Media

S&P Global



Thought Leadership

Morgan Stanley

5 Ideas Newsletter 


About The Gramercy Institute:

Based in New York, the Gramercy Institute is a leading global think-tank for senior marketers from the world’s leading financial institutions and is the world’s largest network for senior marketers from major financial firms.  Gramercy Institute is led by Bill Wreaks, who serves as CEO & Chief Analyst.


Its member firms include 40 of the world’s leading financial institutions.  Its network spans a financial marketing community of over 7,000 industry professionals, worldwide.  GI hosts an annual calendar of over twenty-three conferences, summits, forums and award shows each year in leading financial hubs worldwide including Boston, Chicago, Hong Kong, London, New York, Philadelphia, San Francisco and Toronto.


The mission of the Gramercy Institute is “to provide insight and information to senior marketers from the world’s leading financial brand while honoring and sharing the industry’s very best practices.”


Founded in 2002, The Gramercy Institute also provides research, analysis and consulting to the world’s top financial, media and marketing brands. The Gramercy Institute is led by Chief Executive Officer Bill Wreaks.  Wreaks is seasoned executive with over thirty years of experience servicing the marketing needs of the world’s leading financial brands.  In addition to its Gramercy Financial Content Marketing Awards” Gramercy Institute also honors financial marketing strategic excellence through its annual “Financial Marketing Strategy Award” program as well as its annual “Financial’s Top 12 Agencies” and its annual “20 Rising Stars in Financial Marketing” program.


For more information about the Gramercy Institute, contact: Samantha Wreaks (, 212-752-0151.


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