GRAMERCY INSTITUTE'S
FINANCIAL MARKETING STRATEGY AWARDS
TERMS & CONDITIONS

This program exclusively evaluates financial marketing strategy work according to the following entry categories:

 

ENTRY CATEGORIES

Accounting, Asset Management, Bank-Commercial Lending, Bank-Merchant Services, Bank-Retail Services, Brokerage, Commodities Exchange, Consumer Lending (Mortgage, Home Equity, Auto), Corporate (Firms marketing to Financial Audiences, Credit Card & Payment Systems, Currency Exchange, Crypto Currency, Investment Banking, Insurance (Life & Annuities), Insurance (Property & Casualty), Miscellaneous Financial Products &

Services (B-to-B), Miscellaneous Financial Products & Services (Consumer), Personal Finance, Retirement Services, Tax Preparation, Wealth Management, Securities Exchange, Other.

Gramercy Institute reserves the freedom to place entries into categories that may be different from those originally submitted by entrant.

 

SUBCATEGORIES

Winners may be subcategorized based on: Global, International, Domestic (Single Country) And/or Audience type and/or Marketing type.

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WHO CAN ENTER? 
Any company (financial firm agency, publisher, marketing services provider) that has conceived and/or executed asset management marketing work within the past 18 months for the benefit of a financial services firm (corporate entries are also accepted). This includes:

-Financial firms marketing their own products or services 
-Agencies/consultancies Media companies/publishers/marketing service providers on behalf of financial firms marketing their products or services.

CONFIDENTIALITY
Submitted entry forms describing marketing work become property of the Gramercy Institute and will be treated confidentially. 

Submitted samples of entrant creative executions and marketing work do not become property of Gramercy Institute. 

Only Gramercy Institute and its judges will be given access to entries, and judges will be given access to these entries with the understanding that they are reviewing them for the sole purpose of assessment for this specific award program.

JUDGING
Judging will be carried out by a panel of financial services marketing leaders from the world's financial, media and marketing brands. Not all judges score all briefs.

The full judges' roster will be made public to all entrants. Judges' scores will be averaged together to determine category winners. 

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NOTIFICATION OF WINNERS
Entrants will be notified on the status of their entry (winning or not winning) by February 28, 2026, via email. 

PROMOTION OF WINNERS
All winners will be promoted through Gramercy Institute website, HTML emails and social media. Non-winners will not appear on promotions. 

AWARD PRESENTATION 
Winning teams will be presented with trophies (no charge for trophies) at a Forum/Award Presentation. Tickets are required to attend to the Forum & Award Presentation.

TROPHIES
If winners cannot attend Forum & Award Presentation, they may purchase trophies to be shipped to them after the Forum & Award presentation.