FOR RELEASE: IMMEDIATE

FOR MORE INFORMATION: samantha.wreaks@gramercyinstitute.com

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Gramercy Institute Announces 2020 

Asset Management Marketing Award Top Winners

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• State Street Global Advisors (Partner: Water & Wall) Takes “Best Multi-Market” & “Best Show”

• Breckinridge Capital Advisors (Partner: Prosek Partners) Wins “Best Single-Market” Honors

• 31 Additional Awards Announced to Leading Asset Management Brands & Partners

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Tuesday, December 22, 2020. Gramercy Institute announced the winners or this year’s Best Single-Market, Best Multi-Market & Best of Show Awards for its Gramercy Institute Asset Management Marketing Awards.

 

Earlier this month, Gramercy Institute announced 31 category-specific winners of the 2020 Gramercy Institute Asset Management Marketing Award to the world’s leading asset management brands (and their agencies and partners) across a variety of categories for excellence in marketing in the asset management arena. 

 

On Monday, December 21, the overarching “Best of Category” awards were announced and State Street Global Advisors (Partner: Water & Wall) won the “Best Multi-Market” Award.  Breckinridge Capital Advisors (Partner: Prosek Partners) won the “Best Single-Market” Award (for its “Climate Week Campaign” entry).

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This year’s most coveted Gramercy Institute Asset Management Marketing Award, went to State Street Global Advisors (Partner: Water & Wall) for its “Cementing State Street Global Advisors as The Leading Manager on ESG & Asset Stewardship” entry.

 

Sponsors of this award program include: Dianomi, InvestingChannel and nStream (a division of Osprey Media).

 

“Gramercy Institute holds that asset management is a distinct area within financial services and its marketing is unique,” says Bill Wreaks, CEO & Chief Analyst of the Gramercy Institute.  “With this in mind, GI invited the world's leading asset management firms to enter their very best marketing work and we’ve been very, very impressed by the caliber of entry. “ Wreaks pointed out that, “The roster of winning brands speaks volumes about the caliber of this year’s entries.” 

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Judges for the Gramercy Institute Asset Management Marketing Awards include the following industry leaders: Jennifer Birnbaum, Manager, Advertising Strategy & Creative, TD Ameritrade, Scott Brennan, Head of Marketing Services & Brand Communications, First Eagle Investment Management, Hailey Brent, VP, Brand Strategy & Advertising, Citi, Chris Finn, Managing Partner, Outcome Marketing Partners, Georgia Galanoudis, EVP, Media, HIMSS, Linda Gharib, Director, Brand & Communications, Wolters Kluwer, Maria Katsileros, VP, Investment Strategist, Natixis Investment Management, Bruce Morris, Chief Executive Officer, TABB Group, Jeanne Sdroulas, SVP, Head of Marketing, Fred Alger & Company, Niharika Shah, Chief Marketing Officer, TIFIN Group, Matthew Slivinski, Director, Brand & Marketing, Barclays Investment Bank, and Karl Spangenberg, EVP, Media Link

 

Gramercy Institute announces the winners of the 2020 Gramercy Institute Asset Management Marketing Awards.

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2020 WINNERS: GRAMERCY ASSET MANAGEMENT MARKETING AWARDS

 

SINGLE MARKET AWARDS

 

Branding

MassMutual Investments

PlanChampion (SM)

 

Content Marketing Execution-BB

Edelman Financial Engines

2020 Thought Leadership Series

 

Content Marketing Execution-BC

Wilmington Trust, Part of the M&T Family

Capital Market Forecast 2021, 

Seismic Shocks: The Great Pandemic, Global Reset, 

and a Transformed Financial Landscape

 

Content Marketing Execution-BI

Janus Henderson Investors

PCS Portal

 

Creative Execution/Single Entry-BB

BMO Global Asset Management

BMO Global Asset Management Investment Positioning 

 

Creative Execution/Single Entry-BI

Janus Henderson Investors

The War on Stress

 

Creative Execution/Campaign-BB

Clark Capital Management Group

Live From Philly: Helping Advisors 

Attract and Retain HNW Investors Through a Crisis

 

Creative Execution/Campaign-BI

Galaxy Fund Management

Partners: Ptarmigan Media, Financial Times/ Financial Advisor IQ

FutureProof: Digital Assets for the Modern Financial Advisor

 

Email Marketing-BB

AllianceBernstein

Advisor Institute Practice Management Campaign

 

Email Marketing-BI

State Street Global Advisors

Partner: EMI Strategic Marketing

Impact at The Schwab Investment Conference

 

General Campaign

State Street Global Advisors

Partner: Fundamental Media

The Resilient Ones

 

Marketing Strategy-BB

State Street Global Advisors

Partner: Fundamental Media

The State of Liquidity

 

Marketing Strategy-BC

Aviva Investors

Partner: Dianomi

Aviva Investors Resilience Campaign

 

Marketing Strategy-Bi

Calvert, an Eaton Vance Company

Partner: Merge

Calvert and Barron’s 100 Most Sustainable Companies

 

Social Media Marketing-BB

Brinker Capital Investments

Behavioral Insights: Simple, Memorable & Visual Financial Education

 

Social Media Marketing-BI

Breckinridge Capital Advisors 

Partner: Prosek Partners

Climate Week Campaign 

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MULTI-MARKET AWARDS

  

Branding

Sarasin & Partners

Partner: White Marble Marketing

Fully Integrated Rebrand

 

Content Marketing Execution-BB

BNP Paribas Asset Management

Partner: AML Group

Investigator

 

Content Marketing Execution-BC

Invesco

Partner: Deardorff

Invesco Shifting DC Times Magazine

 

Content Marketing Execution-BI

Alger

Alger Insights

 

Creative Execution-Single Entry-BB

BMO Global Asset Management

My ESG (TM) Quiz 

 

Creative Execution-Single Entry-BI

Wasatch Global Investors

Partner: Leibowitz Branding & Design

Company Rebrand

 

Creative Execution-Campaign-BB

Robeco

Partner: AML Group

Profit Will Save The Planet

 

Creative Execution-Campaign-BC

Vanguard

Partner: AML Group

V for value

 

Creative Execution-Campaign-BI

Janus Henderson Investors

Uncertainty campaign: Stay the Course

 

General Campaign

Wells Fargo Asset Management

Resilient Portfolios 

 

Internal Marketing-BI

StepStone Group

Partner: Seismic

Leveraging Seismic’s Storytelling Platform

 

Marketing Strategy-BB

Cohen & Steers

Partner: Fundamental Media

C&S Awareness Driving Test Campaign

 

Marketing Strategy-BI

Janus Henderson Investors

Market GPS

 

Public Relations

State Street Global Advisors

Partner: Water & Wall

Cementing State Street Global Advisors as The Leading Manager on ESG & Asset Stewardship

 

Social Media Marketing

Enfusion

Futureproof: Creating an Operational Infrastructure to Match Your Ambition

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BEST OF CATEGORY-SINGLE MARKET AWARD

Breckinridge Capital Advisors 

Partner: Prosek Partners

Climate Week Campaign 

 

BEST OF CATEGORY-MULTI MARKET AWARD

State Street Global Advisors

Partner: Water & Wall

Cementing State Street Global Advisors as The Leading Manager on ESG & Asset Stewardship

 

BEST OF SHOW AWARD

State Street Global Advisors

Partner: Water & Wall

Cementing State Street Global Advisors as The Leading Manager on ESG & Asset Stewardship

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ABOUT GRAMERCY INSTITUTE:

Based in New York, the Gramercy Institute is a leading global think-tank for senior marketers from the world’s leading financial institutions and is the world’s largest network for senior marketers from major financial firms.  Gramercy Institute is led by Bill Wreaks, who serves as CEO & Chief Analyst.

 

Its member firms include dozens and dozens of the world’s leading financial institutions.  Its network spans a financial marketing community of over 7,000 industry professionals, worldwide. Since 2002, the mission of the Gramercy Institute has been “to provide insight and information to senior marketers from the world’s leading financial brand while honoring and sharing the industry’s very best practices.”  

 

In answering this mission, Gramercy Institute hosts numerous financial marketing-specific panel discussions, seminars, award programs, conferences and events each year.  Recently, Gramercy Institute launched “Financial Marketer TV” (26 live, real time, episodes featuring in-depth interviews with the world’s leading financial CMOs and senior marketers).  Gramercy Institute also provides research, analysis and consulting to the world’s top financial, media and marketing brands. 

 

In addition to its Gramercy Asset Management Marketing Awards Gramercy Institute also honors financial marketing strategic excellence through its annual Gramercy Institute Financial Marketing Strategy Awards, Gramercy Institute’s Financial Marketing Leadership Awards, Gramercy Institute’s Banking & Credit Union Marketing Awards, Gramercy Institute’s Financial Content Marketing Awards, as well as its annual Financial’s Top Agencies, its annual 20 Rising Stars in Financial Marketing and London’s Rising Stars in Financial Marketing programs.

  

For more information about the Gramercy Institute, contact: Samantha Wreaks (samantha.wreaks@gramercyinstitute.com), 212-752-0151.

 

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