13th ANNUAL GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS

On behalf of this year’s Gramercy Institute Asset Management Marketing Award judges (see roster below), The Gramercy Institute is proud to announce the winners of the

2020 Gramercy Institute Asset Management Marketing Awards.

 

Gramercy Institute has always held that asset management is a distinct area within financial services. Therefore its marketing is unique. With this in mind, Gramercy Institute, once again, invited the world's leading asset management firms to enter their very best marketing work in this important marketing award program.

 

This program evaluates asset management marketing work according to creative excellence, media planning, marketing strategy, experiential marketing and other benchmarks of asset management marketing success. 

 

 2020 JUDGES

  • Jennifer Birnbaum, Manager, Advertising Strategy & Creative, TD Ameritrade

  • Scott Brennan, Head of Marketing Services & Brand Communications, First Eagle Investment Management

  • Hailey Brent, VP, Brand Strategy & Advertising, Citi

  • Chris Finn, Managing Partner, Outcome Marketing Partners

  • Georgia Galanoudis, EVP, Media, HIMSS

  • Linda Gharib, Director, Brand & Communications, Wolters Kluwer

  • Maria Katsileros, VP, Investment Strategist, Natixis Investment Management

  • Bruce Morris, Chief Executive Officer, TABB Group

  • Jeanne Sdroulas, SVP, Head of Marketing, Fred Alger & Company

  • Niharika Shah, Chief Marketing Officer, TIFIN Group

  • Matthew Slivinski, Director, Brand & Marketing, Barclays Investment Bank

  • Karl Spangenberg, EVP, Media Link

2020 WINNERS: GRAMERCY ASSET MANAGEMENT MARKETING AWARDS

BEST OF SHOW AWARD

State Street Global Advisors

Partner: Water & Wall

Cementing State Street Global Advisors as The Leading Manager on ESG & Asset Stewardship

BEST OF CATEGORY-SINGLE MARKET AWARD

Breckinridge Capital Advisors 

Partner: Prosek Partners

Climate Week Campaign 

 

BEST OF CATEGORY-MULTI MARKET AWARD

State Street Global Advisors

Partner: Water & Wall

Cementing State Street Global Advisors as The Leading Manager on ESG & Asset Stewardship

SINGLE MARKET AWARDS

Branding

MassMutual Investments

PlanChampion (SM)

Content Marketing Execution-BB

Edelman Financial Engines

2020 Thought Leadership Series

 

Content Marketing Execution-BC

Wilmington Trust, Part of the M&T Family

Capital Market Forecast 2021, 

Seismic Shocks: The Great Pandemic, Global Reset, 

and a Transformed Financial Landscape

Content Marketing Execution-BI

Janus Henderson Investors

PCS Portal

 

Creative Execution/Single Entry-BB

BMO Global Asset Management

Partner: Embrace, UK

BMO GAM Investment Positioning 

Creative Execution/Single Entry-BI

Janus Henderson Investors

The War on Stress

 

Creative Execution/Campaign-BB

Clark Capital Management Group

Live From Philly: Helping Advisors 

Attract and Retain HNW Investors Through a Crisis

Creative Execution/Campaign-BI

Galaxy Fund Management

Partners: Ptarmigan Media, Financial Times/ Financial Advisor IQ

FutureProof: Digital Assets for the Modern Financial Advisor

 

Email Marketing-BB

AllianceBernstein

Advisor Institute Practice Management Campaign

 

Email Marketing-BI

State Street Global Advisors

Partner: EMI Strategic Marketing

Impact at The Schwab Investment Conference

General Campaign

State Street Global Advisors

Partner: Fundamental Media

The Resilient Ones

Marketing Strategy-BB

State Street Global Advisors

Partner: Fundamental Media

The State of Liquidity

 

Marketing Strategy-BC

Aviva Investors

Partner: Dianomi

Aviva Investors Resilience Campaign

 

Marketing Strategy-Bi

Calvert, an Eaton Vance Company

Partner: Merge

Calvert and Barron’s 100 Most Sustainable Companies

 

Social Media Marketing-BB

Brinker Capital Investments

Behavioral Insights: Simple, Memorable & Visual Financial Education

 

Social Media Marketing-BI

Breckinridge Capital Advisors 

Partner: Prosek Partners

Climate Week Campaign 

 

MULTI-MARKET AWARDS

  

Branding

Sarasin & Partners

Partner: White Marble Marketing

Fully Integrated Rebrand

Content Marketing Execution-BB

BNP Paribas Asset Management

Partner: AML Group

Investigator

 

Content Marketing Execution-BC

Invesco

Partner: Deardorff

Invesco Shifting DC Times Magazine

 

Content Marketing Execution-BI

Alger

Alger Insights

 

Creative Execution-Single Entry-BB

BMO Global Asset Management

Partner: SetWave Group

My ESGTM Quiz 

 

Creative Execution-Single Entry-BI

Wasatch Global Investors

Partner: Leibowitz Branding & Design

Company Rebrand

 

Creative Execution-Campaign-BB

Robeco

Partner: AML Group

Profit Will Save The Planet

Creative Execution-Campaign-BC

Vanguard

Partner: AML Group

V for value

Creative Execution-Campaign-BI

Janus Henderson Investors

Uncertainty campaign: Stay the Course

General Campaign

Wells Fargo Asset Management

Resilient Portfolios 

Internal Marketing-BI

StepStone Group

Partner: Seismic

Leveraging Seismic’s Storytelling Platform

Marketing Strategy-BB

Cohen & Steers

Partner: Fundamental Media

C&S Awareness Driving Test Campaign

 

Marketing Strategy-BI

Janus Henderson Investors

Market GPS

 

Public Relations

State Street Global Advisors

Partner: Water & Wall

Cementing State Street Global Advisors as The Leading Manager on ESG & Asset Stewardship

Social Media Marketing

Enfusion

Futureproof: Creating an Operational Infrastructure to Match Your Ambition