13th ANNUAL GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS
On behalf of this year’s Gramercy Institute Asset Management Marketing Award judges (see roster below), The Gramercy Institute is proud to announce the winners of the
2020 Gramercy Institute Asset Management Marketing Awards.
Gramercy Institute has always held that asset management is a distinct area within financial services. Therefore its marketing is unique. With this in mind, Gramercy Institute, once again, invited the world's leading asset management firms to enter their very best marketing work in this important marketing award program.
This program evaluates asset management marketing work according to creative excellence, media planning, marketing strategy, experiential marketing and other benchmarks of asset management marketing success.
2020 JUDGES
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Jennifer Birnbaum, Manager, Advertising Strategy & Creative, TD Ameritrade
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Scott Brennan, Head of Marketing Services & Brand Communications, First Eagle Investment Management
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Hailey Brent, VP, Brand Strategy & Advertising, Citi
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Chris Finn, Managing Partner, Outcome Marketing Partners
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Georgia Galanoudis, EVP, Media, HIMSS
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Linda Gharib, Director, Brand & Communications, Wolters Kluwer
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Maria Katsileros, VP, Investment Strategist, Natixis Investment Management
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Bruce Morris, Chief Executive Officer, TABB Group
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Jeanne Sdroulas, SVP, Head of Marketing, Fred Alger & Company
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Niharika Shah, Chief Marketing Officer, TIFIN Group
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Matthew Slivinski, Director, Brand & Marketing, Barclays Investment Bank
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Karl Spangenberg, EVP, Media Link
2020 WINNERS: GRAMERCY ASSET MANAGEMENT MARKETING AWARDS
BEST OF SHOW AWARD
State Street Global Advisors
Partner: Water & Wall
Cementing State Street Global Advisors as The Leading Manager on ESG & Asset Stewardship
BEST OF CATEGORY-SINGLE MARKET AWARD
Breckinridge Capital Advisors
Partner: Prosek Partners
Climate Week Campaign
BEST OF CATEGORY-MULTI MARKET AWARD
State Street Global Advisors
Partner: Water & Wall
Cementing State Street Global Advisors as The Leading Manager on ESG & Asset Stewardship
SINGLE MARKET AWARDS
Branding
MassMutual Investments
PlanChampion (SM)
Content Marketing Execution-BB
Edelman Financial Engines
2020 Thought Leadership Series
Content Marketing Execution-BC
Wilmington Trust, Part of the M&T Family
Capital Market Forecast 2021,
Seismic Shocks: The Great Pandemic, Global Reset,
and a Transformed Financial Landscape
Content Marketing Execution-BI
Janus Henderson Investors
PCS Portal
Creative Execution/Single Entry-BB
BMO Global Asset Management
Partner: Embrace, UK
BMO GAM Investment Positioning
Creative Execution/Single Entry-BI
Janus Henderson Investors
The War on Stress
Creative Execution/Campaign-BB
Clark Capital Management Group
Live From Philly: Helping Advisors
Attract and Retain HNW Investors Through a Crisis
Creative Execution/Campaign-BI
Galaxy Fund Management
Partners: Ptarmigan Media, Financial Times/ Financial Advisor IQ
FutureProof: Digital Assets for the Modern Financial Advisor
Email Marketing-BB
AllianceBernstein
Advisor Institute Practice Management Campaign
Email Marketing-BI
State Street Global Advisors
Partner: EMI Strategic Marketing
Impact at The Schwab Investment Conference
General Campaign
State Street Global Advisors
Partner: Fundamental Media
The Resilient Ones
Marketing Strategy-BB
State Street Global Advisors
Partner: Fundamental Media
The State of Liquidity
Marketing Strategy-BC
Aviva Investors
Partner: Dianomi
Aviva Investors Resilience Campaign
Marketing Strategy-Bi
Calvert, an Eaton Vance Company
Partner: Merge
Calvert and Barron’s 100 Most Sustainable Companies
Social Media Marketing-BB
Brinker Capital Investments
Behavioral Insights: Simple, Memorable & Visual Financial Education
Social Media Marketing-BI
Breckinridge Capital Advisors
Partner: Prosek Partners
Climate Week Campaign
MULTI-MARKET AWARDS
Branding
Sarasin & Partners
Partner: White Marble Marketing
Fully Integrated Rebrand
Content Marketing Execution-BB
BNP Paribas Asset Management
Partner: AML Group
Investigator
Content Marketing Execution-BC
Invesco
Partner: Deardorff
Invesco Shifting DC Times Magazine
Content Marketing Execution-BI
Alger
Alger Insights
Creative Execution-Single Entry-BB
BMO Global Asset Management
Partner: SetWave Group
My ESGTM Quiz
Creative Execution-Single Entry-BI
Wasatch Global Investors
Partner: Leibowitz Branding & Design
Company Rebrand
Creative Execution-Campaign-BB
Robeco
Partner: AML Group
Profit Will Save The Planet
Creative Execution-Campaign-BC
Vanguard
Partner: AML Group
V for value
Creative Execution-Campaign-BI
Janus Henderson Investors
Uncertainty campaign: Stay the Course
General Campaign
Wells Fargo Asset Management
Resilient Portfolios
Internal Marketing-BI
StepStone Group
Partner: Seismic
Leveraging Seismic’s Storytelling Platform
Marketing Strategy-BB
Cohen & Steers
Partner: Fundamental Media
C&S Awareness Driving Test Campaign
Marketing Strategy-BI
Janus Henderson Investors
Market GPS
Public Relations
State Street Global Advisors
Partner: Water & Wall
Cementing State Street Global Advisors as The Leading Manager on ESG & Asset Stewardship
Social Media Marketing
Enfusion
Futureproof: Creating an Operational Infrastructure to Match Your Ambition