13th ANNUAL GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS
BMO Financial Group, M&T Bank & CFA Institute Each Win
“Best of Category” Awards
33 Category-Specific Content Marketing Awards Presented to Financial’s Leading Brands
On Monday, October 12, 2020. The Gramercy Institute awarded 33 category-specific “Gramercy Financial Content Marketing Awards” to the world’s leading financial brands (and their agencies and partners) across a variety of categories for excellence in content marketing in the financial services category.
In addition, three(3) financial brands; CFA Institute (“Earning Investors’ Trust), BMO Financial Group (“Jane’s Story”), M&T Bank (“Managing Through Challenging Times”), each received “Best of Category” awards for their entries within the “Global” “International” and “Single-Country” categories, respectively.
The big winner of this important award competition, was Toronto-based BMO Financial Group. This team of marketers won Gramercy Institute’s “Best of Show” award for its “Jane’s Story” entry. Of all briefs entered, this entry received the highest average score from Gramercy Institute’s panel of judges.
“Content marketing is emerging as one of the most prevalent, practical and authentic means for financial brands to express their value while building meaningful relationships with key
audiences, explains Bill Wreaks, CEO of Gramercy Institute. Further, content-as-marketing has delivered special value to marketers and audiences alike during these socially-distant times
when face-to-face communications have become severely limited. These financial brands—and their partners—deserve special kudos for delivering real value to their own firms and to
audiences alike, especially during these unusual times.”
It should be noted that these “Best of” awards are truly acknowledging the “Best of the Best” as they achieved the highest point totals of all award winners, as determined by Gramercy Institute’s panel of judges. This year, judges included:
Berta Aldrich, Managing Director, Chief Marketing Officer, Private Advisor Group, Andrew Ceccone, Chief Marketing Officer, AXS Investments, Monica Elvira, VP, Retirement Advisor, Consultant, Pimco, Joy Falconer, Senior Marketing Manager, M&T Bank, Andrew Goldman, Senior Director, Institutional Content & Engagement Marketing, TIAA, Kristie Helms, Director of Operational Marketing, Alliance Bernstein, Chris Hill, Global Head, Content, Aberdeen Standard Investments, Matt Ledoux, Founder & Creative Director, Captains of Content, Paul Leibowitz, Founder, Leibowitz Branding & Design, Amy Leith, Head, Global Markets & Research Marketing, Bank of America, Donna MacFarland, Founder & CEO, Accelerate Strategies,Bruce Morris, Chief Executive Officer, Tabb Group, Ed Nini, Global Head, Product Strategy, Principal Global Investors, Anthony Nygren, EVP, EMI Strategic Marketing, Andy O’Rourke, Chief Marketing Officer, Direxion Funds, Jennifer Orsi, Director, Editorial Content, Carillon Tower Advisers, Lou Rubin, President, OutGrowth Consulting, Joseph Sancio, Marketing Manager, YieldStreet, Richard Smith, Chief Marketing Officer, Jornaya, Beth Taylor, Director, Marketing, Putnam Investments, Cindy Volker, VP Product Strategy Mktg Comms, & Product Mgmnt, Broadridge Financial, and Catherine Weigel, Vice President, Content, ProShare Advisors
On behalf of this year’s Gramercy Institute Financial Content Marketing Award judges (see roster below), The Gramercy Institute is proud to announce the winners of the 2020 Gramercy Institute Financial Content Marketing Awards.