BMO Financial Group, M&T Bank & CFA Institute Each Win
“Best of Category” Awards
33 Category-Specific Content Marketing Awards Presented to Financial’s Leading Brands
On Monday, October 12, 2020. The Gramercy Institute awarded 33 category-specific “Gramercy Financial Content Marketing Awards” to the world’s leading financial brands (and their agencies and partners) across a variety of categories for excellence in content marketing in the financial services category.
In addition, three(3) financial brands; CFA Institute (“Earning Investors’ Trust), BMO Financial Group (“Jane’s Story”), M&T Bank (“Managing Through Challenging Times”), each received “Best of Category” awards for their entries within the “Global” “International” and “Single-Country” categories, respectively.
The big winner of this important award competition, was Toronto-based BMO Financial Group. This team of marketers won Gramercy Institute’s “Best of Show” award for its “Jane’s Story” entry. Of all briefs entered, this entry received the highest average score from Gramercy Institute’s panel of judges.
“Content marketing is emerging as one of the most prevalent, practical and authentic means for financial brands to express their value while building meaningful relationships with key
audiences, explains Bill Wreaks, CEO of Gramercy Institute. Further, content-as-marketing has delivered special value to marketers and audiences alike during these socially-distant times
when face-to-face communications have become severely limited. These financial brands—and their partners—deserve special kudos for delivering real value to their own firms and to
audiences alike, especially during these unusual times.”
It should be noted that these “Best of” awards are truly acknowledging the “Best of the Best” as they achieved the highest point totals of all award winners, as determined by Gramercy Institute’s panel of judges. This year, judges included:
Berta Aldrich, Managing Director, Chief Marketing Officer, Private Advisor Group, Andrew Ceccone, Chief Marketing Officer, AXS Investments, Monica Elvira, VP, Retirement Advisor, Consultant, Pimco, Joy Falconer, Senior Marketing Manager, M&T Bank, Andrew Goldman, Senior Director, Institutional Content & Engagement Marketing, TIAA, Kristie Helms, Director of Operational Marketing, Alliance Bernstein, Chris Hill, Global Head, Content, Aberdeen Standard Investments, Matt Ledoux, Founder & Creative Director, Captains of Content, Paul Leibowitz, Founder, Leibowitz Branding & Design, Amy Leith, Head, Global Markets & Research Marketing, Bank of America, Donna MacFarland, Founder & CEO, Accelerate Strategies,Bruce Morris, Chief Executive Officer, Tabb Group, Ed Nini, Global Head, Product Strategy, Principal Global Investors, Anthony Nygren, EVP, EMI Strategic Marketing, Andy O’Rourke, Chief Marketing Officer, Direxion Funds, Jennifer Orsi, Director, Editorial Content, Carillon Tower Advisers, Lou Rubin, President, OutGrowth Consulting, Joseph Sancio, Marketing Manager, YieldStreet, Richard Smith, Chief Marketing Officer, Jornaya, Beth Taylor, Director, Marketing, Putnam Investments, Cindy Volker, VP Product Strategy Mktg Comms, & Product Mgmnt, Broadridge Financial, and Catherine Weigel, Vice President, Content, ProShare Advisors
On behalf of this year’s Gramercy Institute Financial Content Marketing Award judges (see roster below), The Gramercy Institute is proud to announce the winners of the 2020 Gramercy Institute Financial Content Marketing Awards.
WINNERS: GRAMERCY INSTITUTE’S 2020 FINANCIAL CONTENT MARKETING AWARDS
WINNERS: GLOBAL CATEGORY
Accounting/Consulting
Thoughts on The Market Podcast
FINANCIAL BRAND:
Morgan Stanley
TIE
Asset Management (B-to-B)
Future of Trading
FINANCIAL BRAND: Refinitiv
TIE
Asset Management (B-to-B)
Risk & Reward
FINANCIAL BRAND:
Invesco, Ltd.
Asset Management (B-to-C)
Marching to a Million: The Millennial Journey to Retirement
FINANCIAL BRAND:
Janus Henderson Investors
Asset Management (B-to-I)
William Blair COVID-19 Crisis Communications
FINANCIAL BRAND:
William Blair
Brokerage
Future 2024- Megatrends
FINANCIAL BRAND: BNY Mellon Investment Management
Consumer Lending
DBL Crypto Investing eBook by Gate 39 Media
FINANCIAL BRAND: DrawBridge Lending / DBL Digital (DBL)
AGENCY/PARTNER:
Gate 39 Media
Corporate
Earning Investors' Trust
FINANCIAL BRAND:
CFA Institute
Exchange
Futuresfundamentals.org
FINANCIAL BRAND:
Futures Fundamentals
Investment Banking
COVID-19 Insights
FINANCIAL BRAND: BMO Financial Group/ BMO Capital Markets /Asset Management
Miscellaneous Financial
(B-to-B)
Sustainability Leaders: Ideas that make a difference.
FINANCIAL BRAND: BMO Financial Group / BMO Capital Markets / BMO Global Asset Management
Miscellaneous Financial
(B-to-C)
Access & Opportunity with Carla Harris
FINANCIAL BRAND:
Morgan Stanley
Wealth Management
(B-to-C)
Yieldstreet Webinar Series and Podcast (The Yield)
FINANCIAL BRAND: Yieldstreet
Wealth Management (B-to-I)
Morgan Stanley Wealth Management Investment Resource (WMIR) Materials
FINANCIAL BRAND:
Morgan Stanley
WINNERS: INTERNATIONAL/MULTI-COUNTRY CATEGORY
International Business-to-Business
Road to Recovery: Expert Conversations
FINANCIAL BRAND: BMO Financial Group
International Business-to-Consumer
Jane's Story
FINANCIAL BRAND: BMO Financial Group
International Business-to-Intermediary
Podcast Series
FINANCIAL BRAND:
Janus Henderson Investors
WINNERS: SINGLE COUNTRY CATEGORY
Asset Management
State Street Global Advisors Liquidity Graphic
FINANCIAL BRAND: State Street Global Advisors
AGENCY/PARTNER: EMI Strategic Marketing
Brokerage
Cybersecurity and You
FINANCIAL BRAND: M&T Bank
Commercial Banking
Santander Business First Content Hub 3.0
FINANCIAL BRAND: Santander Business Banking
AGENCY/PARTNER: EMI Strategic Marketing
Commercial Lending
Cross Border Expertise In Action
FINANCIAL BRAND: BMO Financial Group
Consumer Lending
M&T Bank COVID-19 Webinars
FINANCIAL BRAND: M&T Bank
AGENCY/PARTNER: Imprint
Corporate
Morgan Stanley at Work Brand Launch Campaign
FINANCIAL BRAND: Morgan Stanley
Investment Banking
Citizens Commercial Banking M&A Outlook 2020
FINANCIAL BRAND: Citizens Commercial Banking
AGENCY/PARTNER: EMI Strategic Marketing
Insurance
Annuities Explained
FINANCIAL BRAND: Annuity.org
Miscellaneous (B-to-B)
M&T Commercial Banking - Managing Through Challenging Times Series
FINANCIAL BRAND: M&T Bank
Miscellaneous (B-to-C)
Fund Your Vision
FINANCIAL BRAND: iShares by BlackRock
AGENCY/PARTNER: The Wall Street Journal | Barron’s Group Custom Content
Personal Investing
Market Volatility Insights & Guidance
FINANCIAL BRAND: Wells Fargo - Wealth and Investment Management
Retail Banking
Mortgage Forbearance Assistance
FINANCIAL BRAND: M&T Bank
Retirement
T. Rowe Price Insights
FINANCIAL BRAND: T. Rowe Price
AGENCY/PARTNER: Imprint
TIE
Wealth Management (B-to-C)
Cary Street Partners: CIO Conversation Series
FINANCIAL BRAND: Cary Street Partners
AGENCY/PARTNER: Foglight Entertainment
TIE
Wealth Management (B-to-C)
Merrill Women’s Research Content Hub
FINANCIAL BRAND: Merrill
AGENCY/PARTNER: Sullivan
Wealth Management (B-to-I)
Spotting Your Blind Spots
FINANCIAL BRAND: Charles Schwab
AGENCY/PARTNER: The Wall Street Journal | Barron’s Group Custom Content
About The Gramercy Institute:
Based in New York, the Gramercy Institute is a leading global think-tank for senior marketers from the world’s leading financial institutions and is the world’s largest network for senior marketers from major financial firms. Gramercy Institute is led by Bill Wreaks, who serves as CEO & Chief Analyst.
Its member firms include dozens and dozens of the world’s leading financial institutions. Its network spans a financial marketing community of over 7,000 industry professionals, worldwide. Since 2002, the mission of the Gramercy Institute has been “to provide insight and information to senior marketers from the world’s leading financial brand while honoring and sharing the industry’s very best practices.”
In answering this mission, Gramercy Institute hosts numerous financial marketing-specific panel discussions, seminars, award programs, conferences and events each year. Recently, Gramercy Institute launched “Financial Marketer TV” (26 live, real time, episodes featuring in-depth interviews with the world’s leading financial CMOs and senior marketers). Gramercy Institute also provides research, analysis and consulting to the world’s top financial, media and marketing brands.
In addition to its Gramercy Financial Content Marketing Awards” Gramercy Institute also honors financial marketing strategic excellence through its annual “Financial Marketing Strategy Award” program, its annual Gramercy Institute Asset Management Marketing awards as well as its annual “Financial’s Top 12 Agencies” and its annual “20 Rising Stars in Financial Marketing” and London’s Rising Stars in Financial Marketing programs.
The Gramercy Institute is led by Chief Executive Officer Bill Wreaks. Wreaks is seasoned executive with over thirty years of experience servicing the marketing needs of the world’s leading financial brands.
For more information about the Gramercy Institute, contact: Samantha Wreaks (samantha.wreaks@gramercyinstitute.com), 212-752-0151.
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