13th ANNUAL GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS
GI'S 2020 FINANCIAL CONTENT MARKETING AWARDS
On Monday, October 12, 2020. The Gramercy Institute awarded 33 category-specific “Gramercy Financial Content Marketing Awards” to the world’s most deserving financial brands (and their agencies and partners) for excellence in content marketing in the financial services category.
Three financial brands; CFA Institute (“Earning Investors’ Trust), BMO Financial Group (“Jane’s Story”), M&T Bank (“Managing Through Challenging Times”), each received “Best of Category” awards for their entries within the “Global” “International” and “Single-Country” categories, respectively.
The big winner of this important award competition, was Toronto-based BMO Financial Group. This team of marketers won Gramercy Institute’s “Best of Show” award for its “Jane’s Story” entry. Of all briefs entered, this entry received the highest average score from Gramercy Institute’s judges.
BEST OF SHOW
Jane's Story
FINANCIAL BRAND:
BMO Financial Group
BEST OF
GLOBAL CATEGORY
Earning Investors' Trust
FINANCIAL BRAND:
CFA Institute
BEST OF INTERNATIONAL/MULTI-COUNTRY CATEGORY
Jane's Story
FINANCIAL BRAND:
BMO Financial Group
BEST OF
SINGLE COUNTRY CATEGORY
M&T Commercial Banking - Managing Through Challenging Times Series
FINANCIAL BRAND:
M&T Bank
We wish heartfelt congratulations to all winners.
WINNERS: GRAMERCY INSTITUTE’S 2020 FINANCIAL CONTENT MARKETING AWARDS
WINNERS: GLOBAL CATEGORY
Accounting/Consulting
Thoughts on The Market Podcast
FINANCIAL BRAND:
Morgan Stanley
TIE
Asset Management (B-to-B)
Future of Trading
FINANCIAL BRAND: Refinitiv
TIE
Asset Management (B-to-B)
Risk & Reward
FINANCIAL BRAND:
Invesco, Ltd.
Asset Management (B-to-C)
Marching to a Million: The Millennial Journey to Retirement
FINANCIAL BRAND:
Janus Henderson Investors
Asset Management (B-to-I)
William Blair COVID-19 Crisis Communications
FINANCIAL BRAND:
William Blair
Brokerage
Future 2024- Megatrends
FINANCIAL BRAND: BNY Mellon Investment Management
Consumer Lending
DBL Crypto Investing eBook by Gate 39 Media
FINANCIAL BRAND: DrawBridge Lending / DBL Digital (DBL)
AGENCY/PARTNER:
Gate 39 Media
Corporate
Earning Investors' Trust
FINANCIAL BRAND:
CFA Institute
Exchange
Futuresfundamentals.org
FINANCIAL BRAND:
Futures Fundamentals
Investment Banking
COVID-19 Insights
FINANCIAL BRAND: BMO Financial Group/ BMO Capital Markets /Asset Management
Miscellaneous Financial
(B-to-B)
Sustainability Leaders: Ideas that make a difference.
FINANCIAL BRAND: BMO Financial Group / BMO Capital Markets / BMO Global Asset Management
Miscellaneous Financial
(B-to-C)
Access & Opportunity with Carla Harris
FINANCIAL BRAND:
Morgan Stanley
Wealth Management
(B-to-C)
Yieldstreet Webinar Series and Podcast (The Yield)
FINANCIAL BRAND: Yieldstreet
Wealth Management (B-to-I)
Morgan Stanley Wealth Management Investment Resource (WMIR) Materials
FINANCIAL BRAND:
Morgan Stanley
WINNERS: INTERNATIONAL/MULTI-COUNTRY CATEGORY
International Business-to-Business
Road to Recovery: Expert Conversations
FINANCIAL BRAND: BMO Financial Group
International Business-to-Consumer
Jane's Story
FINANCIAL BRAND: BMO Financial Group
International Business-to-Intermediary
Podcast Series
FINANCIAL BRAND:
Janus Henderson Investors
WINNERS: SINGLE COUNTRY CATEGORY
Asset Management
State Street Global Advisors Liquidity Graphic
FINANCIAL BRAND: State Street Global Advisors
AGENCY/PARTNER: EMI Strategic Marketing
Brokerage
Cybersecurity and You
FINANCIAL BRAND: M&T Bank
Commercial Banking
Santander Business First Content Hub 3.0
FINANCIAL BRAND: Santander Business Banking
AGENCY/PARTNER: EMI Strategic Marketing
Commercial Lending
Cross Border Expertise In Action
FINANCIAL BRAND: BMO Financial Group
Consumer Lending
M&T Bank COVID-19 Webinars
FINANCIAL BRAND: M&T Bank
AGENCY/PARTNER: Imprint
Corporate
Morgan Stanley at Work Brand Launch Campaign
FINANCIAL BRAND: Morgan Stanley
Investment Banking
Citizens Commercial Banking M&A Outlook 2020
FINANCIAL BRAND: Citizens Commercial Banking
AGENCY/PARTNER: EMI Strategic Marketing
Insurance
Annuities Explained
FINANCIAL BRAND: Annuity.org
Miscellaneous (B-to-B)
M&T Commercial Banking - Managing Through Challenging Times Series
FINANCIAL BRAND: M&T Bank
Miscellaneous (B-to-C)
Fund Your Vision
FINANCIAL BRAND: iShares by BlackRock
AGENCY/PARTNER: The Wall Street Journal | Barron’s Group Custom Content
Personal Investing
Market Volatility Insights & Guidance
FINANCIAL BRAND: Wells Fargo - Wealth and Investment Management
Retail Banking
Mortgage Forbearance Assistance
FINANCIAL BRAND: M&T Bank
Retirement
T. Rowe Price Insights
FINANCIAL BRAND: T. Rowe Price
AGENCY/PARTNER: Imprint
TIE
Wealth Management (B-to-C)
Cary Street Partners: CIO Conversation Series
FINANCIAL BRAND: Cary Street Partners
AGENCY/PARTNER: Foglight Entertainment
TIE
Wealth Management (B-to-C)
Merrill Women’s Research Content Hub
FINANCIAL BRAND: Merrill
AGENCY/PARTNER: Sullivan
Wealth Management (B-to-I)
Spotting Your Blind Spots
FINANCIAL BRAND: Charles Schwab
AGENCY/PARTNER: The Wall Street Journal | Barron’s Group Custom Content
