13th ANNUAL GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS

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GRAMERCY INSTITUTES 2022
ESG MARKETING & COMMUNICATIONS AWARDS

WINNERS

These important awards honor marketing and communications excellence in Environmental, Social & Governance-oriented financial products and services.

ESG-friendly financial products and services are in great demand by investors today. Therefore, excellence in the marketing of ESG products and services is critically important to these investors and, consequently, to virtually all world markets.

The Gramercy Institute ESG Marketing & Communications Awards honor those financial firms and leaders that are marketing ESG value propositions to intended audiences in an effective, efficient and brand-consistent way.

The award ceremony was held in New York City on Wednesday, June 15, 2022 at 

Gramercy Institute's Financial Marketer's Forum: NYC.

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BEST-OF-SHOW

Morgan Stanley Wealth Management 

“Leadership Perspective Video Series”

RUNNER-UP

FlexShares/Northern Trust

Asset Management

AGENCY: Imprint

“ETF Launch Campaign”

SINGLE COUNTRY AWARDS

 

Marketing Strategy

Natixis Investment Managers

“Sustainable Future Funds”

 

Content Marketing

Individual Investor-Targeted

Parnassus Investments

“Principles and Performance”

 

Content Marketing

Intermediary-Targeted

Janus Henderson Investors

“Sustainable ESG Solutions”

 

Content Marketing 

Institutional/Business Audience-Targeted

Breckinridge Capital Advisors

“ESG Issuer Engagement Report”

  

Creative Execution

Individual Investor-Targeted

Nuveen

“Responsible Investing Survey”

 

Creative Execution

Intermediary-Targeted

Calvert

AGENCY: MERGE 

“Calvert Positive Change”

 

Creative Execution

Institutional/Business Audience-Targeted

Broadridge Financial Solutions

“Accelerate Your ESG Strategy”

Creative Execution

Multi Audience-targeted

Morgan Stanley Wealth Management 

“Leadership Perspective Video Series”

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MULTI COUNTRY AWARDS

 

Creative Execution

Individual Investor-Targeted

Morgan Stanley

“At Scale: A Sustainability Podcast”

 

Creative Execution

Intermediary-Targeted

Scharf Investments

AGENCY: Leibowitz 

“Sustainable Value Brochure”

 

Creative Execution

Institutional/Business Audience-Targeted

FlexShares/Northern Trust

Asset Management

AGENCY: Imprint

“ETF Launch Campaign”

GLOBAL AWARDS

 

Marketing Strategy

CFA Institute

“Certificate in ESG Investing”

Content Marketing

Individual Investor-Targeted

Morgan Stanley

“Access & Opportunity Podcast”

 

Content Marketing 

Intermediary-Targeted

Wilshire Advisors

PARTNER: FT/The Alpha Grid

“Climate Taker to Climate Maker”

 

TIE

Content Marketing

Institutional/Business Audience-Targeted

Pensions & Investments 

PARTNER: Pictet Asset Management

“Guide to ESG Investing”

&

State Street Corporation 

“State Street Climate Compendium”

 

Content Marketing

Multi Audience-Targeted

Morgan Stanley

PARTNER: Financial Times

“Moral Money”

 

Creative Execution 

Individual Investor-Targeted

Hamilton Lane

“Hamilton Lane Sustainability Report”

 

Creative Execution 

Intermediary-Targeted

MFS Investment Management 

“All Angles”

 

TIE

Creative Execution

Institutional/Business Audience-Targeted

PGIM

PARTNER: Reuters with

Ptarmigan Media

“OutFront: Journey to Net Zero”

&

Vanguard Financial Advisor Services

“Vanguard ESG Featured Campaign”

 

Creative Execution

Multi Audience-Targeted

Moody’s ESG Solutions

“Global Launch Campaign”

JUDGES

2022 Gramercy Institute's ESG Marketing & Communications Awards

 

  • Jay Badenhope, Principal Product Coach, Kaiser Permanente

  • Julie Craig, Vice President, Marketing, Hummingbird

  • Jo-Ann Daddio, Managing Director, Larsen Associates

  • Porter Gale, Chief Marketing Officer (former), Personal Capital 

  • Seth Greenberg, Founder, Evergreen Growth Marketing

  • Caroline Guttman, Director (former) Corporate Brand Marketing Strategy, MUFG

  • Garrett Lawrence, Chief Marketing Officer, Spear Marketing Group

  • Leslie Leach, Chief Marketing & Strategy Officer, Hearsay Systems

  • Stephanie Marx, Digital Content Manager, Meyer

  • Jen McClure, CEO & Chair, JEM

  • Shantini Munthree, Managing Partner, BRANDKIND Marketing

  • Vidhi Sanders, VP, Strategic Marketing, Capital Group/American Funds

  • Patrick Waters, Head, Retirement & ESG Marketing, Allspring Global Investments