13th ANNUAL GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS
GRAMERCY INSTITUTES 2022
ESG MARKETING & COMMUNICATIONS AWARDS
WINNERS
These important awards honor marketing and communications excellence in Environmental, Social & Governance-oriented financial products and services.
ESG-friendly financial products and services are in great demand by investors today. Therefore, excellence in the marketing of ESG products and services is critically important to these investors and, consequently, to virtually all world markets.
The Gramercy Institute ESG Marketing & Communications Awards honor those financial firms and leaders that are marketing ESG value propositions to intended audiences in an effective, efficient and brand-consistent way.
The award ceremony was held in New York City on Wednesday, June 15, 2022 at
Gramercy Institute's Financial Marketer's Forum: NYC.
SINGLE COUNTRY AWARDS
Marketing Strategy
Natixis Investment Managers
“Sustainable Future Funds”
Content Marketing
Individual Investor-Targeted
Parnassus Investments
“Principles and Performance”
Content Marketing
Intermediary-Targeted
Janus Henderson Investors
“Sustainable ESG Solutions”
Content Marketing
Institutional/Business Audience-Targeted
Breckinridge Capital Advisors
“ESG Issuer Engagement Report”
Creative Execution
Individual Investor-Targeted
Nuveen
“Responsible Investing Survey”
Creative Execution
Intermediary-Targeted
Calvert
AGENCY: MERGE
“Calvert Positive Change”
Creative Execution
Institutional/Business Audience-Targeted
Broadridge Financial Solutions
“Accelerate Your ESG Strategy”
Creative Execution
Multi Audience-targeted
Morgan Stanley Wealth Management
“Leadership Perspective Video Series”
MULTI COUNTRY AWARDS
Creative Execution
Individual Investor-Targeted
Morgan Stanley
“At Scale: A Sustainability Podcast”
Creative Execution
Intermediary-Targeted
Scharf Investments
AGENCY: Leibowitz
“Sustainable Value Brochure”
Creative Execution
Institutional/Business Audience-Targeted
FlexShares/Northern Trust
Asset Management
AGENCY: Imprint
“ETF Launch Campaign”
GLOBAL AWARDS
Marketing Strategy
CFA Institute
“Certificate in ESG Investing”
Content Marketing
Individual Investor-Targeted
Morgan Stanley
“Access & Opportunity Podcast”
Content Marketing
Intermediary-Targeted
Wilshire Advisors
PARTNER: FT/The Alpha Grid
“Climate Taker to Climate Maker”
TIE
Content Marketing
Institutional/Business Audience-Targeted
Pensions & Investments
PARTNER: Pictet Asset Management
“Guide to ESG Investing”
&
State Street Corporation
“State Street Climate Compendium”
Content Marketing
Multi Audience-Targeted
Morgan Stanley
PARTNER: Financial Times
“Moral Money”
Creative Execution
Individual Investor-Targeted
Hamilton Lane
“Hamilton Lane Sustainability Report”
Creative Execution
Intermediary-Targeted
MFS Investment Management
“All Angles”
TIE
Creative Execution
Institutional/Business Audience-Targeted
PGIM
PARTNER: Reuters with
Ptarmigan Media
“OutFront: Journey to Net Zero”
&
Vanguard Financial Advisor Services
“Vanguard ESG Featured Campaign”
Creative Execution
Multi Audience-Targeted
Moody’s ESG Solutions
“Global Launch Campaign”
JUDGES
2022 Gramercy Institute's ESG Marketing & Communications Awards
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Jay Badenhope, Principal Product Coach, Kaiser Permanente
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Julie Craig, Vice President, Marketing, Hummingbird
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Jo-Ann Daddio, Managing Director, Larsen Associates
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Porter Gale, Chief Marketing Officer (former), Personal Capital
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Seth Greenberg, Founder, Evergreen Growth Marketing
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Caroline Guttman, Director (former) Corporate Brand Marketing Strategy, MUFG
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Garrett Lawrence, Chief Marketing Officer, Spear Marketing Group
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Leslie Leach, Chief Marketing & Strategy Officer, Hearsay Systems
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Stephanie Marx, Digital Content Manager, Meyer
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Jen McClure, CEO & Chair, JEM
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Shantini Munthree, Managing Partner, BRANDKIND Marketing
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Vidhi Sanders, VP, Strategic Marketing, Capital Group/American Funds
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Patrick Waters, Head, Retirement & ESG Marketing, Allspring Global Investments