GRAMERCY INSTITUTE'S 2025
ASSET MANAGEMENT MARKETING AWARDS
TERMS & CONDITIONS

Asset Management Marketing Awards:  This program exclusively evaluates asset management marketing work according to the following entry categories: 

 

ENTRY CATEGORIES

-Branding

-Collateral

-Creative (single)

-Creative (campaign)

-Direct Response

-Experiential Marketing

-Marketing strategy

-Public Relations

-Website 

 

SUBCATEGORIES

Winners may be subcategorized based on:

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-Single Country Execution

-Multi Country Execution 

 

And/or 

 

Assets Under Management (AUM)​

 

WHO CAN ENTER?

Any company (agency, publisher, financial firm, marketing services provider) that has conceived and/or executed asset management marketing work within the past 18 months for the benefit of a financial services firm (corporate entries are also accepted). 

 

This includes:

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-An asset management firm marketing Its own services

-An ad agency or marketing consultancy servicing an asset management firm

-A media company servicing an asset management firm

-A marketing services provider marketing to an asset management firm firm

-A technology services provider marketing to an asset management firm

-A corporation marketing its financial performance to key audiences (corporate)

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CONFIDENTIALITY 

Submitted entry forms describing marketing work become property of the Gramercy Institute and will be treated confidentially. Submitted samples of entrant creative executions and marketing work do not become property of Gramercy Institute.  Only Gramercy Institute and its judges will be given access to entries, and judges will be given access to these entries with the understanding that they are reviewing them for the sole purpose of assessment for this specific award program. 

 

JUDGING 

Judging will be carried out by a panel of financial services marketing leaders from the world’s financial, media and marketing brands. Not all judges score all briefs. The full judges’ roster will be made public to all entrants. Judges’ scores will be averaged together to determine category winners. 

 

NOTIFICATION OF WINNERS 

Entrants will be notified on the status of their entry (winning or not winning) by

November 20, 2025, via email.

 

PROMOTION OF WINNERS

All winners will be promoted through Gramercy Institute website, HTML emails and social media. Non-winners will not appear on promotions. 

 

AWARD PRESENTATION

Winning teams will be presented with trophies (no charge for trophies) at a Forum/Award Presentation. Tickets are required to attend to the Forum & Award Presentation. 

 

TROPHIES 

If winners cannot attend Forum & Award Presentation, they may purchase trophies to be shipped to them after the Forum & Award presentation.