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13th ANNUAL GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS

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GRAMERCY INSTITUTE'S 2025
ASSET MANAGEMENT MARKETING AWARDS
CALL FOR ENTRIES

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Gramercy Institute has always held that asset management is a distinct area of focus within financial services. Therefore the marketing of asset management is unique.

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With this in mind, Gramercy Institute, once again, invites the world’s leading asset management firms and their partners to enter their very best marketing work in this important marketing award program.

 

This program evaluates asset management marketing work according to these categories: branding, collateral,  content marketing, creative, direct response, experiential marketing, media planning, marketing strategy, public relations, website and other benchmarks of asset management marketing success.

 

If you believe your asset management marketing work is among the best in the world, we invite you to enter the 2025 Gramercy Institute Asset Management Marketing Awards.

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WHO CAN ENTER?

Any company (agency, publisher, financial firm, marketing services provider) that has conceived and/or executed asset management marketing within the past 18 months that is either targeted at or executed for the benefit of an asset management firm (corporate entries are also accepted). This includes:

 

An asset management firm marketing its own services​

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An ad agency or marketing consultancy servicing an asset management firm

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A media company servicing an asset management firm

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A marketing services provider marketing to an asset management firm

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A fintech services provider marketing to an asset management firm

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A corporation marketing its financial performance to key audiences (corporate)

 

 

Entry Deadline: November 5, 2025 ($375 USD)

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Judging will be carried out by a panel of financial services marketing leaders from the world’s top financial, media and marketing brands. Individual judges’ scores will be averaged together to determine category winners. Entrants will be notified on the status of their entry (winning or not winning) by November 20, 2025, via email.

 

HONORING WINNING TEAMS

A congratulatory roster of categories and winners will be published and distributed to Gramercy Institute’s global financial marketing community in mid-November. Awards will be presented in an in-person ceremony on December 11, 2025 in Boston. Trophies will be presented in-person to all winning teams attending the award presentation event. Winners not attending may purchase their trophies to be shipped.

For questions please email Gramercy Institute

JUDGES

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  • Gabriel Altbach, Center for Retirement Research, Boston College

  • Nicole Beauregard, Head of Private Wealth Marketing, Hamilton Lane

  • John Brockelman, Chief Marketing Officer, State Street Investment Management

  • Jill Brogan, Consultant, Asset Management Industry 

  • Leah Curtis Wolf, Chief Marketing Officer, Meeder Investment Management

  • Ivan Cayabyab, Senior Vice President, Global Brand Management, Moody's Corporation

  • Maria Katsileros, Client Portfolio Manager, Aristotle Capital Boston

  • Alison Chang, Head of Segment Marketing Managers, U.S. Bank

  • Leslie Checkman, VP, Senior Director-Global Marketing, MFS Investment Management

  • Aliette Estrada, Managing Director, Head of Global Marketing, Wellington Management

  • Jason Farago, Institutional Marketing & Communications, DWS Group

  • Liz Farrell, Executive Director, Marketing, J.P. Morgan Asset Management

  • Jessica Fernandez, Global Chief Marketing Officer, Direxion

  • Dave Goodsell, Executive Director, The Natixis Center for Investor Insight, Natixis Investment Managers

  • Maura Gorman, Head, Institutional & International Wealth Product & Channel Marketing, First Eagle Investments

  • Joseph Grogan, Head, Distribution, Americas WisdomTree Asset Management

  • Tara Gulla, Managing Director, Product Office CAO, State Street

  • Kim Hanson, Managing Director & Head, Thought Leadership Content, BMO Financial Group

  • Jon Holding, Head of Brand & Content, NA & EMEA, Invesco US

  • Noel Hoyt, Senior Manager, Digital Marketing, Westfield Capital Management 

  • Hannah Grove, former CMO, State Street

  • Julie Jarrett, Director of Marketing, Eventide Asset Management

  • Allison Kurlak, Head of B2B Marketing, VettaFi

  • Kristin Lieb, Professor of Marketing, Emerson College

  • David Lufkin, Sr. Financial Writer, Federated Hermes

  • Dana McCullough, Sr. Strategic Relationship Marketing Manager, Franklin Templeton

  • Skot McKay, Head, Marketing & Communications, Schroders

  • Thom Moles, CMO, Managing Dir, Head of Marketing, Investment Management, Amherst

  • Andrew Most, Head of Global Brand, Creative, & Content Strategy, Columbia Threadneedle Investments

  • Marissa Murray, Senior Director, Head of Global Content, BNY Investments, BNY

  • Dominica Ribeiro, Chief Marketing & Distribution Officer, Breckinridge Capital Advisors

  • Michael Ryan, Vice President, Head of Client Engagement, Natixis Investment Managers

  • Bill Safarik, Head of Client Journey Management Strategy, Allspring Global Investments

  • Elizabeth Sansone, Managing Director, Global Head of Alternatives Marketing, Nuveen 

  • Robyn Tice, Director, Corporate Communications, Wellington Management

  • Stephen Tisdalle, Chief Marketing Officer, Future Standard

  • Liz West, Director, Head of Retirement Plans Marketing, Ameritas

  • Paul Zettl, Chief Marketing Officer, EVP, Head of Global Marketing, Cohen & Steers

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