Finance First: A Video Series for The Financial Marketing Industry

Finance First is a video series conducted in partnership by Gramercy Institute and Google. Each quarter, Finance First hosts a new fast and fact-filled video to bring focus and perspective to today’s financial marketing community.

Episode #1

Is “Trust” Evolving in Financial Services?

Gramercy Institute Interviews Mike Henry,

Managing Director, Financial Services, Google

Chime, Varo, SoFi, Lemonade. These are just a few new-to-the-scene financial/insurance brands that consumers are rapidly embracing. But why? How? Is the concept of trust in financial services brands changing? Are today’s most trusted brands in financial services the same brands that we’ve always known? Or are there newcomers earning consumer trust more quickly?

Join us for this fast and info-packed 10-minute video interview between Bill Wreaks, CEO, Gramercy Institute and Mike Henry, Managing Director, Financial Services, Google.

About Finance First

Each quarter the series explores a unique theme from different vantage points. Key themes include:


Q1: The Evolution of Consumer Trust in Financial

Q2: Engaging The Next Generation of Financial Consumers

Q3: The Future of Digital Financial Services

Q4: Toward A Higher Purpose: 2022 Outlook


Gramercy Institute CEO & Chief Analyst, Bill Wreaks, anchors this series. “The Google-Gramercy Institute team shines a spotlight on the most important issues driving our financial marketing  industry forward,” says Wreaks. “Each episode is designed to deliver rich and unique value to our audience.”