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Gramercy Institute is pleased to announce the winners of its “20 Most Valuable Partners in Financial Marketing” program.  Members of this elite group provide a wide variety of value to a diverse cross section of the world’s leading financial brands.  They all share one common trait.  Each holds the concept of partnership—true partnership—at the core. 


The Gramercy Institute honored their work and we celebrated their inclusion in this powerful and trusted group of effective financial marketing partners on Thursday, March 26 2015 at a special celebration and financial marketers’ forum.


Gramercy Institute’s 2015 Most Valuable Partners in Financial Marketing


  • EverFi

  • Financial Times

  • Havas Worldwide

  • HNW Inc.

  • Hoffman and Partners

  • Imprint, a Sullivan Content Lab

  • InvestingChannel

  • Madison Logic

  • Quattro Direct

  • Ready Set Rocket

  • Reuters

  • Rocket Fuel, Inc.

  • Salesforce Marketing Cloud

  • SmartBrief

  • Sullivan

  • Taboola

  • The Media Kitchen

  • The Ward Group

  • Trafficbuyer Digital

  • Wilde Agency

  • Yext, Inc.



Each “Most Valuable Partner” was nominated by a recommending financial brand.  Each nomination, then, was evaluated and graded by an independent panel of six judges—all senior marketers from major financial firms.  These judges scored each nomination according to a variety of criteria. Gramercy Institute then ranked the scores from highest to lowest. The result is this group of “The Most Valuable Partners in Financial Marketing.”


2015 Judging Panel is consists of:


  • Louis Cohen, SVP, Head of Search, Affiliate Marketing & Lead Generation, Citi

  • Marty Dauer, Chief Marketing Officer, Duff & Phelps

  • Rich Smith, CMO, Ditech Mortgage Corp

  • Anthony Vitalone, Head, Digital Mktg & Social Media, Deutsche Bank - Asset & Wealth Management

  • John Von Brachel, Director of Content Development & Delivery, Merrill Lynch, Bank of America

  • Jeffrey Wilson, SVP, Marketing & Communications, GE Capital

  • Bill Wreaks, CEO & Chief Analyst, Gramercy Institute



20 MVP & Gramercy Forum: NYC Gallery
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