13th ANNUAL GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS
GRAMERCY INSTITUTE'S 2022
ASSET MANAGEMENT MARKETING AWARD WINNERS' ROSTER
On behalf of this year’s Gramercy Institute Asset Management Marketing Award Judges
(see roster below), The Gramercy Institute is proud to announce the winners of the
2022 Gramercy Institute Asset Management Marketing Awards.
Gramercy Institute has always held that asset management is a distinct area within financial services. Therefore its marketing is unique. With this in mind, Gramercy Institute, once again, invited the world's leading asset management firms and their partners to enter their very best marketing work in this important marketing award program.
This program evaluated asset management marketing work according to creative excellence, content marketing, media strategy, marketing strategy, experiential marketing and other benchmarks of asset management marketing success.
The award ceremony was held in Boston on Thursday, December 8, 2022 at
Gramercy Institute's Financial Marketer's Forum: Boston at the Harvard Club of Boston.
SINGLE COUNTRY
BRANDING
The London Company
AGENCY: MBC Strategic
“Unconventional Quality. Enduring Value.”
CREATIVE CAMPAIGN
B-TO-BUSINESS (TIE)
Clark Capital Management Group
AGENCY: Substance Strategy & Creative
“The Independent Advisor’s Guide to Pitching High Net Worth Clients”
CREATIVE CAMPAIGN
B-TO-BUSINESS (TIE)
FlexShares
AGENCY: Imprint
“New Rules in Growing Wallet Share”
CREATIVE CAMPAIGN
B-TO-CONSUMER
Vanguard
AGENCY: AML Group
“V Is For Value”
CREATIVE CAMPAIGN
B-TO-INTERMEDIARY
State Street Global Advisors
AGENCY: Fundamental Media
“MDY Missing Middle”
CREATIVE SINGLE EXECUTION
B-TO-BUSINESS
Jackson Square Partners
AGENCY: Leibowitz
“Jackson Square Partners Website”
CREATIVE SINGLE EXECUTION
B-TO-INTERMEDIARY
Canada Life
AGENCY: Ext. Marketing
“Market Outlook 2022”
CONTENT MARKETING
B-TO-BUSINESS
Columbia Threadneedle Investments
AGENCY: Alpha Grid
“Posse Foundation”
CONTENT MARKETING
B-TO-CONSUMER
Scharf Investments
“Quarterly Client Newsletter”
CONTENT MARKETING CATEGORY
B-TO-INTERMEDIARY
Morgan Stanley Investment Management
“Bridging The Gap”
EXPERIENTIAL MARKETING
Citadel and Citadel Securities
Agency: Code and Theory
“Grace Hopper Celebration”
MARKETING STRATEGY
Alliance Bernstein
AGENCY: Ptarmigan Media
“ETF Launch”
MEDIA STRATEGY
Schroders
AGENCY: Prosek Partners
“Beyond Profit”
SOCIAL MEDIA STRATEGY
Girls Who Invest
AGENCY: Water & Wall
“Girls Who Invest”
MULTI-COUNTRY
BRANDING
Invesco Global Liquidity
AGENCY: Deardorff
“Empowering What You Treasure”
CREATIVE CAMPAIGN
B-TO-BUSINESS
Nuveen
“Nuveen in :90”
CREATIVE CAMPAIGN
B-TO-CONSUMER
Citadel and Citadel Securities
AGENCY: Mofilm
“Extraordinary Colleagues”
CREATIVE CAMPAIGN
B-TO-INTERMEDIARY
MFS Investment Management
“Fixed Income: Active 360”
CREATIVE SINGLE EXECUTION
MFS Investment Management
“MFS Advisor Edge”
CONTENT MARKETING
B-TO-BUSINESS (TIE)
BNP Paribas
AGENCY: AML Group
“Investigator Series”
CONTENT MARKETING
B-TO-BUSINESS (TIE)
Nuveen
“Think EQuilibrium”
CONTENT MARKETING
B-TO-CONSUMER
Natixis Investment Managers
“Danger Zone”
CONTENT MARKETING
B-TO-INTERMEDIARY
Alger
“Differences Make Us Stronger”
CONTENT MARKETING
B-TO-INSTITUTIONAL INVESTOR
William Blair
“Storytelling”
MARKETING STRATEGY
B-TO-BUSINESS
Lazard Asset Management
“The Current”
MARKETING STRATEGY
B-TO-INTERMEDIARY
State Street Global Advisors
AGENCY: EMI Strategic Marketing
“Weekly Product Email”
MEDIA STRATEGY
Franklin Templeton
AGENCY: Ptarmigan Media
“Hello Progress”
JUDGES
Victoria Kulbanska-Anderson, Head, Growth Marketing, Bitwise Asset Management
Bill Baldenko, Chief Revenue Officer & Associate Publisher, AdvisorHub
Marshall Butler, EVP, CMO, Wealth Management & Investment Management, Wells Fargo
Dana Caragine, SVP, Marketing & Communications, Arbor Realty Trust
Jason Farago, Global Head, Insurance Asset Management Marketing & Comm, DWS Group
Alison Galardi, CEO, Moon Equity Holdings Corp.
Andrew Healy, Partner, Water & Wall
Bruce Hoffman, Head, Marketing & Business Development, Scharf Investments
Cathleen Ingersoll, Marketing Director, Asset Management Resources
Ilana Keyes, Executive Director, Marketing & Communications, CIBC Asset Management
Laura Manley, Global Chief Marketing Officer, MetLife Investment Management
Joanna Miller, Marketing Manager, Thrivent Asset Management
Maryanne Morrow, CEO & Chairman, 9th Gear
Elaine Villas-Obusan, Head, Retail Marketing, Amundi US
Leonor Palao, Executive Director, Global Head, Brand Experience, J.P. Morgan Asset Management
Katie Pierce, Head, Investment Marketing, Manulife Investment Marketing
Shannon Rossetti, Chief Marketing Officer-Americas, PNB Paribas Asset Management
Grace Sette, Principal, Sette Marketing & Communications
Kevin Steen, Partner, Sullivan