13th ANNUAL GRAMERCY INSTITUTE FINANCIAL MARKETING STRATEGY AWARDS
GRAMERCY INSTITUTE'S 2022
FINANCIAL MARKETING STRATEGY AWARDS
WINNERS
Gramercy Institute is pleased to announce its roster of winners for its
19th Annual Gramercy Institute Financial Marketing Strategy Awards.
This award recognizes STRATEGIC EXCELLENCE in financial marketing. Nineteen years ago, the Gramercy Institute established this award based on the premise that marketing STRATEGY is the most critical element of a successful marketing endeavor-especially in the financial services sector.
An award ceremony was held in New York City on Wednesday, March 23, 2022 at
Gramercy Institute's Financial Marketer's Forum: NYC.
BEST-OF-SHOW
RBC Capital Markets
Agency: Ptarmigan Media
Building Success Today for
Brand Growth Tomorrow
BEST-OF-CATEGORY GLOBAL
Hamilton Lane
Private Wealth: HL’s New Frontier
BEST-OF-CATEGORY DOMESTIC/SINGLE COUNTRY
RBC Capital Markets
Agency: Ptarmigan Media
Building Success Today for
Brand Growth Tomorrow
BEST-OF-CATEGORY INTERNATIONAL
MFS
Agency: Imprint
Active YouTube Campaign
GLOBAL
Asset Management BB
Janus Henderson
Annual Impact Report
Asset Management BC
Janus Henderson
Sustainable Solutions ETFs
Asset Management BI
Hamilton Lane
Private Wealth: HL’s New Frontier
Corporate
Allspring Global Investments
Allspring Brand Introduction
Exchange
CME Group
Agency: Substance Collective
Where Risk Meets Opportunity
Investment Banking
BMO Financial Group
FICC Podcasts:
Global Trends in Fixed Income
Investment Management
CBRE Investment Management
CBRE Investment Management
Brand Launch
Lending
Wilmington Trust
Loan Markets Insights
Miscellaneous (BB)
William Blair
Storytelling Series
Miscellaneous (BC)
CFA Institute
Sparking Demand
Wealth Management
Morgan Stanley
Access & Op with Carla Harris
DOMESTIC/SINGLE COUNTRY
Asset Management BB
SSGA
Partner: EMI Strategic Marketing
Debunking Liquidity Myths
Asset Management BC
Vanguard
Agency: AML Group
V Is For Value
Asset Management BI (Tie)
American Century Investments
Why Not?
&
Columbia Threadneedle Investments
Agency: Fundamental Media
Return to Normal
Asset Management Multi-Target (Tie)
FS Investments
Concept to Kindling:
Launching the FireSide podcast
&
Galaxy Fund Management
Agency: Ptarmigan Media
Providing Essential Digital Asset Education
Banking (Retail)
SECU
2021 Kindness Campaign
Banking (Commercial)
Bibby Financial
Agency: AML Group
Supporting business. As usual.
Corporate
BMO Financial Group
Mid-Market, Mid-Year Campaign
Exchange
BMO Financial Group
Road to Recovery 2021
Fixed-Income
Build America Mutual
Agency: The Ricciardi Group
United We Build
Investment Banking
RBC Capital Markets
Agency: Ptarmigan Media
Building Success Today for
Brand Growth Tomorrow
Lending (Tie)
Discover Personal Loans
Partners: iProspect &
Dotdash Meredith
Debt Consolidation Campaign
&
PenFed Credit Union
Customized Individual Offers
Miscellaneous BB
FTSE Russell
Agency: Fundamental Media
FTSE Russell
Miscellaneous BC
NIH Federal Credit Union
Message of Hope
Wealth Management
Wealth Enhancement Group
Partner: TrueVoice Growth
INTERNATIONAL
Asset Management BB
BNP Paribas Asset Management
Agency: AML Group
Investigator
Asset Management BI
FlexShares
Agency: Imprint
ETF Launch Campaign
Asset Management BC
William Blair
The Active Share Podcast
Miscellaneous BB
MFS
Agency: Imprint
Active YouTube Campaign
Miscellaneous BC
Yieldstreet
Invest Beyond The Stock Market
Investment Banking
BMO Financial Group
Top 10 Toys
Recruitment
Morgan Stanley
Morgan Stanley Career Experience
Retirement
Invesco
Watch Your Language
JUDGES
19th Annual Gramercy Institute Financial Marketing Strategy Awards
-
Benj Baer, Chief Marketing Officer, CBRE
-
Kimberly Bindra, Chief Marketing Officer, Kroll
-
Paula Brennan, Senior Content Strategy Manager, Sands Capital Management
-
Stuart Burkhoff, Vice President, Paid Media, Goldman Sachs
-
Jaime Kalfus, Head of Global Brand Development and Engagement, PGIM
-
Catherine Carroll, Head, Digital Marketing, PGIM
-
Terrence Freeman, Director, Client Experience Segment Strategy, Edward Jones
-
Kevin Hearn, Director, Strategy, Editions Financial
-
Claire Kurmel, Marketing Strategy, Parnassus Investments
-
Angela Laubmeier, VP, Head, Corporate Brand Strategy, Lincoln Financial Group
-
Diane Laura, Global Marketing Leader, Marsh
-
Stephanie Linker, Head, Retirement Marketing, Blackrock
-
Elizabeth Montgomery, Director, Marketing Communications, FTSE Russell
-
Peter Neiman, Chief Marketing Officer, Amalgamated Bank
-
Caroline O’Connell, Chief Strategy & Customer Experience Officer (former), Equitable
-
Scott Redick, Managing Director, Retail Acquisition Strategy & Integration, Charles Schwab
-
Terrence Richardson, Director & Head of B2B Customer Marketing, CME Group
-
Mitch Rose, Executive Director, Digital Strategy-Content, J.P. Morgan
-
Jeff Wilson, SVP, Marketing & Communications, Commercial & Business Banking, Citizens
-
Jennifer Younts, Brand, Marketing & Communications, EY
