GRAMERCY FINANCIAL MARKETERS’ FORUM: LONDON

What Financial Firms Want From Their Marketing

 

Featuring Keynote:

“The Science of Social” Presented by Satwant Pandher,

Head of Content & Strategy, Alpha Grid

 

AGENDA

 

8:30 OPENING REMARKS 

• Bill Wreaks, Chief Analyst, Gramercy Institute

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8:50 KEYNOTE:  The Science and Art of Content for the C-Suite

• Satwant Pandher, Head of Content & Strategy, Alpha Grid

• Joanna Harrison, Head, Branded Content, Alpha Grid

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9:20 PANEL: The Purpose of The Financial Brand in 2022

• Piers Currie, Director, Warhorse Partners (former Group Head of Brand, Aberdeen Standard Investments) 

• Neil Fatherly, Director (Associate), KPMG 

• Rachael Smith, Head of EMEA Marketing and VP, Dimensional Fund Advisors

• Christophe Woermann, Chief Marketing Officer, Corporate Bank, Deutsche Bank

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10:00 PANEL: Content, Media & Financial Marketing

• Claire Evans, Head, Content Solutions, Executive Director, UBS Asset Management 

• Bethany Morris, Co-Head, Global Content, ETF, Amundi

• Kevin McCloskey, Managing Director, Editions Financial

• James Whiteman, Head, Client Client Communications & Content, Aviva Investors

 

10:40 BREAK: Coffee & Conversation 

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11:10  PRESENTATION: OMG: How I became a TikTok (f)influencer

• Theo Casey, Managing Director, Marketcolor

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11:30 PANEL: What Financial Marketers (Really) Want From Their Partners

• Andrew Kelly, Consultant, Whale Rock

• Kelly Pettersen, Institutional Sales & Trading, Coinbase

• Anand Sindgi, Head, EMEA Strategic Partnerships, Dianomi 

 

12:10  GROUP DISCUSSION & CLOSING REMARKS

• Bill Wreaks, Chief Analyst, Gramercy Institute 

 

12:30 FORUM CLOSES

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“The Science and Art of Content for the C-Suite”

Keynote Presentation

 

How do c-suite executives use social media? What kinds of content are they drawn to, and why? A brand-new survey of 500+ Financial Times senior business decision maker audience (56% c-suite) reveals the social habits and content preferences of this elusive group of people. The keynote presentation will explore the data and demonstrate how marketers can tweak their content strategy to maximise engagement.