GRAMERCY FINANCIAL MARKETERS’ FORUM: LONDON

What Financial Firms Want From Their Marketing

 

Featuring Keynote:

“The Science of Social” Presented by Satwant Pandher,

Head of Content & Strategy, Alpha Grid

​

 

Panel Discussions Include

• The Purpose of The Financial Brand in 2022

• Content, Media & Financial Marketing

• What Financial Marketers (Really) Want From Their Partners

• The Power of Measurement & Why It Matters More in Financial Marketing

​

Speakers & Panelists:

• Theo Casey, Managing Director, Marketcolor

• Piers Currie, Director, Warhorse Partners (former Group Head of Brand, Aberdeen Standard Investments) 

• Janet DuChenne, Content Mktg Lead, Investor Services, Brown Brothers Harriman 

• Claire Evans, Head, Content Solutions, Executive Director, UBS Asset Management 

• Neil Fatherly, Director (Associate), KPMG 

• Andrew Kelly, Global Head of Marketing, Standard Life Aberdeen

• Kevin McClosky, Managing Director, Editions Financial

• Bethany Morris, Co-Head, Global Content, ETF, Amundi 

• Satwant Pandher, Head of Content & Strategy, Alpha Grid

• Kelly Pettersen, Institutional Sales & Trading, Coinbase

• Rachael Smith, VP, Senior Manager-Marketing, Dimensional Fund Advisors

• James Whiteman, Head, Client Client Communications & Content, Aviva Investors

• Christophe Woermann, Chief Marketing Officer, Corporate Bank, Deutsche Bank

 

​

“The Science of Social” Keynote Presentation

 

How do c-suite executives use social media? What kinds of content are they drawn to, and why? A brand-new survey of 500+ Financial Times senior business decision maker audience (56% c-suite) reveals the social habits and content preferences of this elusive group of people. The keynote presentation will explore the data and demonstrate how marketers can tweak their content strategy to maximise engagement.